Want better traffic and bigger sales when selling on the Lazada platform? Lazada sellers can join the LazCoins Discount Programme in addition to Sponsored Discovery, LazFlash, and Flexi Combo to get extra traffic and boost sales. Despite customers being the receiving end of LazCoins perks, sellers participating in this campaign are rewarded too. Learn more about it as you read on.

What is LazCoins Discount?

LazCoins Discount is a seller-funded promotional tool on Lazada which lets sellers offer additional discounts to customers. Customers can redeem LazCoins for discounts during checkout, or redeem for a variety of rewards. Buyers can earn LazCoins through various methods, such as after reviewing products, completing missions on their mobile app, or via coins cashback. 1 LazCoin is valued at RM0.01, and 100 LazCoins are valued at RM 1.00.
 

How does LazCoins Discount work?

• Lazada sellers provide buyers with additional discounts when they redeem their LazCoins at cart out.

• LazCoins Discount is stackable and applied on the Selling Price before all other discounts are applied (e.g. Seller Voucher/Platform Voucher/Bank Voucher/Lazada Bonus etc.).

• LazCoins Discount redemption is limited by the number of LazCoins a buyer has, and by the maximum discount amount set.

• Users can earn LazCoins daily and the maximum incentive per user is controlled by the Lazada platform.

Check out the image attached below to understand how LazCoins Discount works:

 

How to calculate LazCoins Discount?

You can view the following table to understand how LazCoins Discount is calculated:

 

How can sellers benefit from joining LazCoins Discount campaign?

• No commission charge

LazCoins Discount starts from 2%. Average actual cost rate is around 1%. No additional fee or commission! Free to opt-in the LazCoins Discount promotion.

• Extra product visibility

You will get extra high quality traffic and attract more customers as your products are featured on LazCoins Channel, Search, Homepage, Check out, Product Reviews, Product Details Page, Post-purchase Page and more pages with special LazCoins Discount icon.

• Higher conversion rate

Buyers can redeem LazCoins when checking out. That means buyers can get the same product for less money. This will help buyers make the decision to purchase your products, thereby accelerating order conversion.

• Additional Traffic

You can get 70% LazCoins back and exchange LazCoins for traffic. Get traffic to steer more orders. Sellers can spend coins to have LazCoins Discount products featured more frequently within the LazCoins Channe and enjoy higher traffic share.

• Enhanced brand reputation

You can get 70% LazCoins back and exchange LazCoins for reviews. It is an effective way to boost your product's reputation with high-quality reviews! Exchange LazCoins to receive more valuable feedback and increase sales potential.
 

How to join the LazCoins Discount Programme?

You can join LazCoins Discount by following these simple steps:

• From your Lazada Seller Center homepage, head over to Marketing Center > LazCoins Discount.

• Click on Join LazCoins Discount Now!

• Once having read and understood the details, click Join Now.

 

Conclusion

If you’ve also registered on Shopee or TikTok Shop, is it possible that you are feeling overburdened by the management of these e-commerce businesses?