Over 70% of TikTok Shop Sellers Achieved Revenue Growth
Jayson 24 Jan 2024 03:34
A survey shows that in 2023, stimulated by TikTok Shop's continued release of policy dividends, sellers' overall revenue growth is relatively optimistic.
Specifically, from January to November 2023, 71% of sellers said that their revenue had increased compared with the same period in 2022, 15% of sellers' overall revenue was the same as in 2022, and only 14% of sellers said that their revenue had declined.
At the same time, among the sellers interviewed, as of November 2023, 81% of sellers had a total profit of less than 2 million yuan, and 9% had a total profit of between 2 million and 5 million yuan. Sellers with a total profit between 5 million and 10 million yuan accounted for 3%, sellers with a total profit between 10 million and 50 million yuan accounted for 1%, and sellers with a total profit of more than 50 million yuan accounted for 1% than 6%.
It is worth noting that although the situation is promising, nearly half (49%) of sellers are still in the low-cost trial and error stage.
The survey shows that 49% of sellers are trying at very low costs and determining subsequent investments based on market feedback. 24% of sellers believe that investing a certain amount of cost will help prepare overseas market layout in advance. 16% of sellers are very They are optimistic about the overseas market of TikTok Shop and are investing heavily. Another 11% of cross-border sellers have a wait-and-see attitude and have not yet invested.
Specifically, from January to November 2023, 71% of sellers said that their revenue had increased compared with the same period in 2022, 15% of sellers' overall revenue was the same as in 2022, and only 14% of sellers said that their revenue had declined.
At the same time, among the sellers interviewed, as of November 2023, 81% of sellers had a total profit of less than 2 million yuan, and 9% had a total profit of between 2 million and 5 million yuan. Sellers with a total profit between 5 million and 10 million yuan accounted for 3%, sellers with a total profit between 10 million and 50 million yuan accounted for 1%, and sellers with a total profit of more than 50 million yuan accounted for 1% than 6%.
It is worth noting that although the situation is promising, nearly half (49%) of sellers are still in the low-cost trial and error stage.
The survey shows that 49% of sellers are trying at very low costs and determining subsequent investments based on market feedback. 24% of sellers believe that investing a certain amount of cost will help prepare overseas market layout in advance. 16% of sellers are very They are optimistic about the overseas market of TikTok Shop and are investing heavily. Another 11% of cross-border sellers have a wait-and-see attitude and have not yet invested.
