Blog > Marketing > Ao Dai Products Sold For VND41.5 Billion on Shopee, Lazada And Other Platforms In Just One Month
Ao Dai Products Sold For VND41.5 Billion on Shopee, Lazada And Other Platforms In Just One Month
Jayson 04 Feb 2024 07:47
Recently, the data analysis platform Metric released the sales data of Vietnam's Ao Dai market in December.
Data shows that in just one month, the total revenue of Ao Dai products on the four platforms of Shopee, Lazada, Tiki and Sendo reached VND 41.5 billion.
The total number of successfully delivered products was 224,200, and the total number of stores that generated orders was 2,200.
In terms of price segments, Metric said revenue in the VND 50,000-100,000 segment increased slightly over the same period. In this price range, the products are mainly trousers paired with long coats, which are slightly more expensive. VND 100,000-200,000 is the concentrated price range for a complete set of cheap long coats.
VND 200,000-500,000 is the price segment that brings the highest revenue in the entire market, especially VND 200,000-350,000. Although revenue has declined during the same period, this is still the price range in which users on the e-commerce platform are most interested in Ao Dai products.
Metric advises: "With difficult economic conditions expected in 2024, sellers will need to optimize product sourcing and product costs in order to compete sustainably in the future."
According to Metric data, the top 10 Ao Dai brands with the highest revenue accounted for 10.98% of the total market revenue, and the remaining brands accounted for 89.02%. The three leading brands are YM Concept, Chaangmay and LINN design.
In recent years, wearing a long coat to take photos to celebrate the Spring Festival has become a "trend", especially among young people, because it is not only beautiful and suitable for the Spring Festival atmosphere, but also helps spread the image of Vietnam's traditional costumes.
Facing the growing demand, more and more Ao Dai brands with diverse designs, patterns and materials have appeared on the market, making it easier for customers to choose freely.
Data shows that in just one month, the total revenue of Ao Dai products on the four platforms of Shopee, Lazada, Tiki and Sendo reached VND 41.5 billion.
The total number of successfully delivered products was 224,200, and the total number of stores that generated orders was 2,200.
In terms of price segments, Metric said revenue in the VND 50,000-100,000 segment increased slightly over the same period. In this price range, the products are mainly trousers paired with long coats, which are slightly more expensive. VND 100,000-200,000 is the concentrated price range for a complete set of cheap long coats.
VND 200,000-500,000 is the price segment that brings the highest revenue in the entire market, especially VND 200,000-350,000. Although revenue has declined during the same period, this is still the price range in which users on the e-commerce platform are most interested in Ao Dai products.
Metric advises: "With difficult economic conditions expected in 2024, sellers will need to optimize product sourcing and product costs in order to compete sustainably in the future."
According to Metric data, the top 10 Ao Dai brands with the highest revenue accounted for 10.98% of the total market revenue, and the remaining brands accounted for 89.02%. The three leading brands are YM Concept, Chaangmay and LINN design.
In recent years, wearing a long coat to take photos to celebrate the Spring Festival has become a "trend", especially among young people, because it is not only beautiful and suitable for the Spring Festival atmosphere, but also helps spread the image of Vietnam's traditional costumes.
Facing the growing demand, more and more Ao Dai brands with diverse designs, patterns and materials have appeared on the market, making it easier for customers to choose freely.
