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Blog > Seller Tips > What Is The Independent E-commerce Station? What Are Its Advantages?

What Is The Independent E-commerce Station? What Are Its Advantages?

Jayson 05 Feb 2024 11:02

1. What Is The Independent E-commerce Station?

Independent e-commerce station is an e-commerce system with independent domain name. It not only has website attributes but also has a complete e-commerce functional system. To put it simply, it is a website built by oneself. Merchants on this website can have their own name, space, and pages. Moreover, this website does not belong to any platform and is completely operated independently. No platform can control e-commerce. Independent station.

2. Advantages of Independent Stations

1. Decentralization and avoiding rule constraints

In the operation of independent stations, autonomy is high and many rules are avoided. For example, when the epidemic first emerged in 2020, some platforms banned the sale of anti-epidemic materials, and FBA logistics policies also frequently changed, leaving sellers unprepared and suffering heavy losses. But independent stations, on the other hand, are relatively very flexible, and there is no need to worry that changes in platform rules will affect operations.

2. Build the brand, DTC faces consumers directly

The independent station channel is fertile ground for brands. After getting rid of the competition of limited platform traffic, independent websites are facing a broader pool of consumer traffic, which avoids the dilemma of constantly lowering prices to compete for sales. Many sellers have closer contact with consumers through independent website channels. Obtain greater product premium space through product iteration and brand image building.

3. Precipitate traffic and do long-term business

After building the brand and settling the traffic, it is natural to remarket and convert existing consumers. At this time, the cost of traffic will decrease with the precipitation of the brand. At the same time, all consumer data is owned by the merchants, and the value of the data can be continuously mined.

4. Free product pricing

Compared with third-party platforms, independent websites have relatively free product pricing. Competition on third-party platforms is fierce, with abundant similar products and serious homogeneity. Price wars can easily occur, resulting in unprofitable products. As for independent websites, since there are no other similar products for price comparison, there is no need to consider so much in product pricing.