Blog > Marketing > "Popular Color + KOL", A New Combination For Clothing Brands To Gain Social Traffic?
"Popular Color + KOL", A New Combination For Clothing Brands To Gain Social Traffic?
Jayson 06 Feb 2024 06:01
Color is the first impression consumers have of a brand. The linkage between special colors and products can always make consumers remember your brand quickly.
After Tiffany blue, Hermès orange, and LV brown, Valentino now also has a representative color-Barbie pink. Overseas actor Jacob Elordi, racing driver Lewis Hamiton, and model Elsa Hosk have all worn Barbie pink, making the color popular on social media. In July this year, Pinterest searches increased by 75%.
On TikTok, the #pink hashtag has 29.9 billion views, the Barbie-related term #barbie has 26.4 billion views, and #barbiecore has 126 million views. On the US e-commerce platform Etsy, search volume for Barbiecore increased by 35% compared with the previous quarter.
Barbiecore has improved Valentino's brand image. According to the popular brand rankings for the first quarter of 2022 announced by Lyst, a global fashion search data platform, Valentino jumped from the previous 11th place to 5th place.
According to data from the platform Klarna, compared with the past three months, the search index for "pink miniskirt" in online retail has increased by 970%, and the search index for "pink swimsuit" has increased by 682%. In addition to Valentino, there are many clothing brands that have successfully emerged from the circle this year through this pink storm, such as Zara, Retrofête, PatPat, etc.
It can be seen that when a popular element (color, material) becomes a hit, the brand can borrow the popular element to create its own products and conduct marketing and promotion through official social media and KOL. Leverage the popularity of trendy elements to increase the probability of your brand being discovered by consumers.
KOL's publicity assistance can react to popular trends, and the two complement each other to help brands reach a wider user circle.
After Tiffany blue, Hermès orange, and LV brown, Valentino now also has a representative color-Barbie pink. Overseas actor Jacob Elordi, racing driver Lewis Hamiton, and model Elsa Hosk have all worn Barbie pink, making the color popular on social media. In July this year, Pinterest searches increased by 75%.
On TikTok, the #pink hashtag has 29.9 billion views, the Barbie-related term #barbie has 26.4 billion views, and #barbiecore has 126 million views. On the US e-commerce platform Etsy, search volume for Barbiecore increased by 35% compared with the previous quarter.
Barbiecore has improved Valentino's brand image. According to the popular brand rankings for the first quarter of 2022 announced by Lyst, a global fashion search data platform, Valentino jumped from the previous 11th place to 5th place.
According to data from the platform Klarna, compared with the past three months, the search index for "pink miniskirt" in online retail has increased by 970%, and the search index for "pink swimsuit" has increased by 682%. In addition to Valentino, there are many clothing brands that have successfully emerged from the circle this year through this pink storm, such as Zara, Retrofête, PatPat, etc.
It can be seen that when a popular element (color, material) becomes a hit, the brand can borrow the popular element to create its own products and conduct marketing and promotion through official social media and KOL. Leverage the popularity of trendy elements to increase the probability of your brand being discovered by consumers.
KOL's publicity assistance can react to popular trends, and the two complement each other to help brands reach a wider user circle.
