The Total Number of TikTok Merchants in Indonesia Has Exceeded 150,000
Jayson 23 Feb 2024 08:16
According to news on February 22, China Merchants Securities recently conducted an in-depth investigation into TikTok's e-commerce business. The research results showed that despite the constant turbulence in the Indonesian market, TikTok has significantly empowered the e-commerce business with its traffic advantage.
As of the end of 2023, the number of TikTok merchants in the Indonesian market has exceeded 150,000, leading other sites.
Specifically, the data points out that the top three markets with the largest number of TikTok merchants are Indonesia (150,100), Vietnam (107,700) and Thailand (85,600).
In addition, the number of merchants in the Philippines and Malaysia, which are also located in Southeast Asia, is between 50,000 and 60,000, occupying the fourth and fifth places on the list, while the number of merchants in the British and American markets is even smaller, about 15,000-60,000. 20,000 households.
It is worth mentioning that the data also shows that although TikTok Shop briefly withdrew from the Indonesian e-commerce market due to the social e-commerce ban in 2023, it still created approximately US$3.8 billion in e-commerce GMV in the market last year, accounting for The platform's annual e-commerce GMV accounted for 28%.
As of the end of 2023, the number of TikTok merchants in the Indonesian market has exceeded 150,000, leading other sites.
Specifically, the data points out that the top three markets with the largest number of TikTok merchants are Indonesia (150,100), Vietnam (107,700) and Thailand (85,600).
In addition, the number of merchants in the Philippines and Malaysia, which are also located in Southeast Asia, is between 50,000 and 60,000, occupying the fourth and fifth places on the list, while the number of merchants in the British and American markets is even smaller, about 15,000-60,000. 20,000 households.
It is worth mentioning that the data also shows that although TikTok Shop briefly withdrew from the Indonesian e-commerce market due to the social e-commerce ban in 2023, it still created approximately US$3.8 billion in e-commerce GMV in the market last year, accounting for The platform's annual e-commerce GMV accounted for 28%.
