Shopee Becomes the Most Popular E-commerce Platform During Ramadan 2024
Jayson 11 Apr 2024 08:42
According to news on April 3, a survey by market research agency YouGov found that nearly nine out of ten (89%) Indonesian consumers plan to choose Shopee for shopping during Ramadan, far ahead of Goto's Tokopedia (51%) and ByteDance's TikTok Shop (41%) and Lazada (34%).
It is reported that Shopee is the most popular online shopping channel during Ramadan, with 92% popularity among women and 85% popularity among men;
Similarly, TikTok Shop is also very popular among women, with 49% popularity among women and 33% popularity among men. This e-commerce platform is the most popular Ramadan online shopping channel for women;
Tokopedia is the second most popular Ramadan online shopping channel for men, with 59% of men and 42% of women.
After a generation of efforts, Shopee is undoubtedly the most popular e-commerce platform for Ramadan shopping in 2024. Tokopedia is the next most popular website among Millennials and Generation X, ahead of TikTok Shop. The opposite is true for Generation Z.
It is reported that Shopee is the most popular online shopping channel during Ramadan, with 92% popularity among women and 85% popularity among men;
Similarly, TikTok Shop is also very popular among women, with 49% popularity among women and 33% popularity among men. This e-commerce platform is the most popular Ramadan online shopping channel for women;
Tokopedia is the second most popular Ramadan online shopping channel for men, with 59% of men and 42% of women.
After a generation of efforts, Shopee is undoubtedly the most popular e-commerce platform for Ramadan shopping in 2024. Tokopedia is the next most popular website among Millennials and Generation X, ahead of TikTok Shop. The opposite is true for Generation Z.
