Blog > Marketplace News > The Italian E-commerce Market’s Online Sales Reached 80.55 Billion Euros in 2023
The Italian E-commerce Market’s Online Sales Reached 80.55 Billion Euros in 2023
Jayson 03 May 2024 14:19
Recently, market research organization Casaleggio Associati released a research report on the Italian e-commerce market. The report pointed out that the Italian e-commerce market flourished in 2023, with online sales soaring 27.14% year-on-year to 80.55 billion euros.
It is reported that, specifically, the growth of e-commerce turnover is mainly due to the active influx of e-commerce practitioners and the accelerated development of major platforms. In 2023, the number of Italian online stores increased by 17.26%, and the turnover increased by an average of 28.56%. The overall transaction volume of the market platform increased by an astonishing 55%, setting a sales record of 14.5 billion euros.
In terms of geographical distribution, northern Italy contributed the most e-commerce transaction volume, with a proportion as high as 66%, of which Lombardy accounted for the majority. Due to the concentration of enterprises and the gathering of major consumer groups including college students, Maintaining the lead with 22%.
It should be noted that although the e-commerce market has released positive signals, some Italian industries are still shrinking under the influence of the global economic and political situation.
Among them, the total sales of the electronic products industry fell by 3.5% to 3.5 billion euros, and the sales volume of the jewelry and watch industry fell by 4%. However, due to the increase in unit prices of goods, the jewelry industry still maintained a 2% growth rate in the past year. Sales increased, reaching 406.7 million euros.
It is reported that, specifically, the growth of e-commerce turnover is mainly due to the active influx of e-commerce practitioners and the accelerated development of major platforms. In 2023, the number of Italian online stores increased by 17.26%, and the turnover increased by an average of 28.56%. The overall transaction volume of the market platform increased by an astonishing 55%, setting a sales record of 14.5 billion euros.
In terms of geographical distribution, northern Italy contributed the most e-commerce transaction volume, with a proportion as high as 66%, of which Lombardy accounted for the majority. Due to the concentration of enterprises and the gathering of major consumer groups including college students, Maintaining the lead with 22%.
It should be noted that although the e-commerce market has released positive signals, some Italian industries are still shrinking under the influence of the global economic and political situation.
Among them, the total sales of the electronic products industry fell by 3.5% to 3.5 billion euros, and the sales volume of the jewelry and watch industry fell by 4%. However, due to the increase in unit prices of goods, the jewelry industry still maintained a 2% growth rate in the past year. Sales increased, reaching 406.7 million euros.
