1.6 Million Per Day, TikTok Shop Accelerates Expansion in Thailand
Jayson 21 May 2024 11:19
According to Thai media sources, TikTok Shop is developing rapidly in the country. The platform said Thai consumers make an average of 1.6 million purchases on TikTok Shop every day.
Earlier this year, TikTok Shop registered 2.4 million sellers, 99% of whom were local, with the majority of TikTok users aged 18-34.
In addition, more than 20 million users watched celebrity live broadcasts last year, and 7,000 celebrities used the TikTok live feature.
According to Data Reportal's Digital Thailand 2024 report, there are an estimated 45 million TikTok users in Thailand.
Kornnikar Niwatsaiwong, head of FMCG for TikTok Shop Thailand, said: "TikTok is leading the live streaming space, driving real-time shopping engagement and providing consumers with additional purchase incentives."
The platform also provides e-commerce opportunities for entrepreneurs, local shops, Thai brands, creators and consumers, she said.
Jirattikarn Suthiwannarat, head of TikTok live operations in Thailand, said in 2023 that Thai creators use TikTok Live more than 700,000 times a month, with the most popular live broadcast time being 8 pm to midnight.
The top five most popular live content are music, dance, lifestyle, gaming and cooking.
Earlier this year, TikTok Shop registered 2.4 million sellers, 99% of whom were local, with the majority of TikTok users aged 18-34.
In addition, more than 20 million users watched celebrity live broadcasts last year, and 7,000 celebrities used the TikTok live feature.
According to Data Reportal's Digital Thailand 2024 report, there are an estimated 45 million TikTok users in Thailand.
Kornnikar Niwatsaiwong, head of FMCG for TikTok Shop Thailand, said: "TikTok is leading the live streaming space, driving real-time shopping engagement and providing consumers with additional purchase incentives."
The platform also provides e-commerce opportunities for entrepreneurs, local shops, Thai brands, creators and consumers, she said.
Jirattikarn Suthiwannarat, head of TikTok live operations in Thailand, said in 2023 that Thai creators use TikTok Live more than 700,000 times a month, with the most popular live broadcast time being 8 pm to midnight.
The top five most popular live content are music, dance, lifestyle, gaming and cooking.
