Shopee Vietnam's Monthly Sales Exceeded 144 Trillion VND
Jayson 15 Jul 2024 09:31
According to statistics from e-commerce data platform Metric, in the month from June 3 to July 2, Shopee Vietnam's sales reached 144.94 trillion VND, and nearly 167 million items were sold, showing Shopee's strong momentum in the Vietnamese market.
The leading sales product categories include beauty, home life, fashion, etc., among which beauty products have sales of nearly 2.5 trillion VND, home life products have sales of more than 1.8 trillion VND, and women's clothing has sales of more than 1 trillion VND. In terms of sales volume, home life products sold nearly 30 million pieces, ranking first.
Shopee Mall, as a premium brand zone on the platform, was launched on October 10, 2017, aiming to enhance users' trust in brands and attract consumers through promotional activities. However, merchants entering Shopee Mall must abide by strict rules, including paying higher fees and bearing higher management costs.
Despite this, e-commerce is still seen as the future of the retail industry. According to Metric's forecast, Vietnam's online retail platform sales may reach 310 trillion VND in 2024, a year-on-year increase of 35%. However, the transition from offline to online requires careful planning to avoid conflicts of interest with traditional distribution channels and ensure that the online and offline markets can develop synergistically.
The leading sales product categories include beauty, home life, fashion, etc., among which beauty products have sales of nearly 2.5 trillion VND, home life products have sales of more than 1.8 trillion VND, and women's clothing has sales of more than 1 trillion VND. In terms of sales volume, home life products sold nearly 30 million pieces, ranking first.
Shopee Mall, as a premium brand zone on the platform, was launched on October 10, 2017, aiming to enhance users' trust in brands and attract consumers through promotional activities. However, merchants entering Shopee Mall must abide by strict rules, including paying higher fees and bearing higher management costs.
Despite this, e-commerce is still seen as the future of the retail industry. According to Metric's forecast, Vietnam's online retail platform sales may reach 310 trillion VND in 2024, a year-on-year increase of 35%. However, the transition from offline to online requires careful planning to avoid conflicts of interest with traditional distribution channels and ensure that the online and offline markets can develop synergistically.
