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Why Should I Use Both Lazada and Shopee for Online Sales? Can eCommerce Omnichannel Help?

Jayson 08 Aug 2024 12:28

All sellers should strive to be present everywhere customers buy similar products, and the truth is that you won’t fully achieve this goal if you only stay on one selling platform. Even big brands admit this, which is why in addition to their official stores, they also use Shopee and Lazada to help them boost sales.

Why Should I Use Both Lazada and Shopee for Online Sales? Can eCommerce Omnichannel Help?


Benefits of Selling on Lazada and Shopee Marketplaces at the same time

Lazada and Shopee are two of the leading e-commerce sites in Southeast Asia, and it’s hard to say which one is better. It’s a very fierce e-commerce competition, and both sites are offering great promotions and seller benefits to win market share.

We recommend using both channels at the same time instead of choosing one or the other. Here are some ways to use Lazada and Shopee as sales channels that are good for online business:

 
  • You Can Meet Buyers’ Needs More Effectively
Some customers prioritize the arrival date of a certain product. However, some would rather wait a few more days as long as they can save a few dollars in the process.

Lazada tends to place more emphasis on quality and delivery time, which is beneficial for consumers who need to get their purchases urgently.

Lazada offers same-day delivery (only for products from Lazada's own inventory) as long as the order is placed before 11 am.

Shopee has a similar service. Meanwhile, the waiting time is one to three days. The availability of the latter depends on the region and seller.

Shopee is more focused on being an online shopping platform for the masses. That being said, Shopee generally allows consumers to save money in the form of lower shipping fees.

Due to different customer preferences, it is best to use both sales channels for your online business to accumulate the most sales.

Why Should I Use Both Lazada and Shopee for Online Sales? Can eCommerce Omnichannel Help?
  • Multiple Payment Options Mean You Can Attract More Customers
Shopee’s payment options include online banking, remittance centers, over-the-counter bank deposits, cash on delivery (COD), and Coins.ph.

Meanwhile, Lazada currently offers Gcash, debit/credit cards, Lazada Wallet, cash on delivery, and BDO installments.

Shopee focuses on offering more payment options. Meanwhile, Lazada’s selling point is centered on offering customers installment options.

In addition to being available anywhere customers can make online purchases, Leverage can help you take your online business to the next level.

Why Should I Use Both Lazada and Shopee for Online Sales? Can eCommerce Omnichannel Help?


Can E-commerce Omnichannel Help?

Many businesses don’t integrate their e-commerce stores with ERP because modifying the current system would cause business disruption and be costly. However, you’ll be glad you went through the process when you realize that the benefits of integration outweigh the expense.

Integrating ERP with your e-commerce store allows you to run your business more efficiently. You can easily track all the essential data associated with separate systems, such as consumer details, merchandise, order shipment/tracking, and inventory.

Some types of integration automatically transfer information between systems and reduce the necessity to manually enter information from one structure to another. Processing all sales orders manually is a long and time-consuming process. It involves a lot of labor, including updating company and inventory data in Excel and then uploading it to the online store. An ERP system that integrates data and all e-commerce needs can also reduce the possibility of overselling or making mistakes with products.

When companies don’t integrate their e-commerce and ERP systems, they often encounter some of the following common errors:

- Wrong shipping addresses

- Inaccurate inventory quantities

- Missing, insufficient, or incorrect product information

In other words, not integrating your e-commerce store with ERP can result in a poor customer experience, high costs, and more labor. And by using E-commerce ERP, you can better mange both your Shopee and Lazada Stores , save time and improve efficiency.

Why Should I Use Both Lazada and Shopee for Online Sales? Can eCommerce Omnichannel Help?


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Why Should I Use Both Lazada and Shopee for Online Sales? Can eCommerce Omnichannel Help?