How to Become a Shopee Preferred Seller in 6 Easy Steps?
Jayson 15 Aug 2024 09:18
What is a Shopee Preferred Seller?
Shopee Preferred Seller is a credential awarded to active Shopee sellers who are able to maintain a high store rating, good customer service, and few failed or cancelled transactions by sellers or customers.
Specifically, becoming a Preferred Shopee Seller means that you have successfully achieved Shopee's vision of providing buyers with the best online shopping experience. In this regard, it is crucial to abide by the Shopee Community Rules and Regulations, which we will discuss in the second half of this guide.
In the meantime, these are the basic Preferred Shopee Seller criteria you need to meet:
Net orders per month 50
Unique buyers per month 30
Chat response rate 75%
Store rating 4.5
Deduction points 0
Pre-order listings less than 10%
1. Take High-Quality Product Images
Unlike live shopping, e-commerce platforms like Shopee don’t allow customers to experience the products in person. Therefore, product images become one of the main bases for whether customers should complete their orders.
Make sure to upload at least three product images to show people how the product looks from different angles. This helps buyers imagine what the product actually looks like when they receive it.
It might be worth investing in a DSLR camera or a flagship smartphone with an excellent camera. The background goes a long way in improving the overall quality of the image. That being said, finding a perfect area to set up your mini photography studio is necessary – preferably a table near a window.
2. Create Effective Product Descriptions
Writing a thorough product description means giving your customers a general idea of what to expect from your product in terms of features and functionalities.
Unprofessional product descriptions can have two outcomes: either too technical or too salesy. Since some people try to be specific in terms of product expectations, they tend to be too technical. Summarizing product features is good. However, don’t use too many terms that potential buyers don’t understand. Doing so will make the product description difficult to understand and misleading.
Using simple, everyday terms makes it easier for people to understand what the product offers. In addition to that, it will make customers tend to choose your brand because of the friendly tone. On the other hand, this can also have the opposite result. If you over-personalize the product description, it will start to look more and more unprofessional.
3. Increase Your Product Visibility with Boost Now Promotions
To qualify as a Shopee Preferred Seller, you need to get at least 50 net orders per month. In addition to this, you will also need 30 new buyers to apply to become a Shopee Preferred Seller.
Boost Now is a free marketing feature in Shopee that you can use to grow your audience. By participating in Boost Now promotions, Shopee will create ads for you that will be displayed through various pages on the platform.
How to boost your products:
You can also use "BigSeller" to auto boost your Shopee product. BigSeller is a free Southeast Asian e-commerce Omnichannel system that provides e-commerce sellers with one-stop e-commerce solutions such as collection and relocation, product listing, order processing, inventory management, financial data, automated operations, and overselling prevention, helping sellers achieve multi-channel sales growth in a more efficient way.
When you boost products on Shopee manually, the products may fail to boost if you forget to hit the “Bump” button. This may result in a big loss to your business. When you use BigSeller auto boost function, it will boost products in the queue automatically.
4. Cross-Channel Sales & Marketing
Cross-channel selling refers to promoting and marketing your Shopee store through social media pages. Since so many people sell and look for goods on Facebook or Instagram, combining your Shopee store with these social media channels can help you boost sales. Thus, you increase your chances of becoming a preferred seller on Shopee.
Social media also opens up avenues for self-promotion. For example, posting authentic reviews that you got from your customers through Facebook Messenger. You can use social media as a channel to gain your customers’ trust. At the same time, Shopee remains a channel for your customers to buy your products.
In the e-commerce scenario, being seen is being sold. This is most likely why Southeast Asian countries occupy the highest social media penetration in terms of online sales.
Here are the statistics that support this statement (the following data is taken from a study conducted by Hootsuite):
Singapore -79%
Malaysia – 78%
Thailand -74%
Philippines – 71%
5. Use Shopee Seller Assistant
Shopee Seller Assistant is a built-in feature of the Shopee app that allows sellers to manage their online stores in the easiest way.
6. Comply with Shopee Community Rules
To become a Shopee Preferred Seller, Shopee needs to ensure that you comply with the rules and regulations it has set to maintain order on the platform.
Shopee allows you to use its selling platform for free as long as you follow the following precautions:
Things you must do:
Things you must not do:
Shopee Preferred Seller is a credential awarded to active Shopee sellers who are able to maintain a high store rating, good customer service, and few failed or cancelled transactions by sellers or customers.
Specifically, becoming a Preferred Shopee Seller means that you have successfully achieved Shopee's vision of providing buyers with the best online shopping experience. In this regard, it is crucial to abide by the Shopee Community Rules and Regulations, which we will discuss in the second half of this guide.
In the meantime, these are the basic Preferred Shopee Seller criteria you need to meet:
Net orders per month 50
Unique buyers per month 30
Chat response rate 75%
Store rating 4.5
Deduction points 0
Pre-order listings less than 10%
1. Take High-Quality Product Images
Unlike live shopping, e-commerce platforms like Shopee don’t allow customers to experience the products in person. Therefore, product images become one of the main bases for whether customers should complete their orders.
Make sure to upload at least three product images to show people how the product looks from different angles. This helps buyers imagine what the product actually looks like when they receive it.
It might be worth investing in a DSLR camera or a flagship smartphone with an excellent camera. The background goes a long way in improving the overall quality of the image. That being said, finding a perfect area to set up your mini photography studio is necessary – preferably a table near a window.
2. Create Effective Product Descriptions
Writing a thorough product description means giving your customers a general idea of what to expect from your product in terms of features and functionalities.
Unprofessional product descriptions can have two outcomes: either too technical or too salesy. Since some people try to be specific in terms of product expectations, they tend to be too technical. Summarizing product features is good. However, don’t use too many terms that potential buyers don’t understand. Doing so will make the product description difficult to understand and misleading.
Using simple, everyday terms makes it easier for people to understand what the product offers. In addition to that, it will make customers tend to choose your brand because of the friendly tone. On the other hand, this can also have the opposite result. If you over-personalize the product description, it will start to look more and more unprofessional.
3. Increase Your Product Visibility with Boost Now Promotions
To qualify as a Shopee Preferred Seller, you need to get at least 50 net orders per month. In addition to this, you will also need 30 new buyers to apply to become a Shopee Preferred Seller.
Boost Now is a free marketing feature in Shopee that you can use to grow your audience. By participating in Boost Now promotions, Shopee will create ads for you that will be displayed through various pages on the platform.
How to boost your products:
- Go to your store in the Shopee app
- Scroll down until you reach the bottom of the screen. Click View all products.
- Select “Get more views for your products now - free”
- Click the box with the + sign to add products to boost
- Select your products and click Boost
You can also use "BigSeller" to auto boost your Shopee product. BigSeller is a free Southeast Asian e-commerce Omnichannel system that provides e-commerce sellers with one-stop e-commerce solutions such as collection and relocation, product listing, order processing, inventory management, financial data, automated operations, and overselling prevention, helping sellers achieve multi-channel sales growth in a more efficient way.
When you boost products on Shopee manually, the products may fail to boost if you forget to hit the “Bump” button. This may result in a big loss to your business. When you use BigSeller auto boost function, it will boost products in the queue automatically.
4. Cross-Channel Sales & Marketing
Cross-channel selling refers to promoting and marketing your Shopee store through social media pages. Since so many people sell and look for goods on Facebook or Instagram, combining your Shopee store with these social media channels can help you boost sales. Thus, you increase your chances of becoming a preferred seller on Shopee.
Social media also opens up avenues for self-promotion. For example, posting authentic reviews that you got from your customers through Facebook Messenger. You can use social media as a channel to gain your customers’ trust. At the same time, Shopee remains a channel for your customers to buy your products.
In the e-commerce scenario, being seen is being sold. This is most likely why Southeast Asian countries occupy the highest social media penetration in terms of online sales.
Here are the statistics that support this statement (the following data is taken from a study conducted by Hootsuite):
Singapore -79%
Malaysia – 78%
Thailand -74%
Philippines – 71%
5. Use Shopee Seller Assistant
Shopee Seller Assistant is a built-in feature of the Shopee app that allows sellers to manage their online stores in the easiest way.
6. Comply with Shopee Community Rules
To become a Shopee Preferred Seller, Shopee needs to ensure that you comply with the rules and regulations it has set to maintain order on the platform.
Shopee allows you to use its selling platform for free as long as you follow the following precautions:
Things you must do:
- Keep a good sales record
- Respect any feedback your customers leave on your product pages
- Only use Shopee for sales, not advertising (some people leave URLs on product pages to encourage buyers to go to other websites for their online shopping needs)
Things you must not do:
- Create multiple listings for the same product
- Post misleading information such as price, shipping information, and product descriptions (some sellers exaggerate product features to increase profits)
- Post infringing content
- Display abusive behavior
- Scams
