TikTok Shop Thailand's Explosive Growth
Jayson 24 Oct 2024 12:48
TikTok Shop data shows that the number of creators on TikTok Shop Thailand surged by 3 million between January and August 2024. These content creators significantly boosted the sales of goods by creating attractive video content, which was three times the original amount.
At the same time, the number of brands that choose to cooperate with creators has also shown a four-fold growth trend, indicating that more and more companies are beginning to recognize the huge potential of social media marketing, especially live streaming.
As live streaming becomes a popular way of shopping, consumers are increasingly inclined to discover new products and make purchases by watching their favorite influencers or celebrities live. According to statistics, in 2023, more than 20 million users expressed interest in watching TikTok star live broadcasts, and more than 7,000 celebrities participated in live broadcasts.
After entering 2024, this trend is still accelerating. The most popular product categories on TikTok Shop include fast-moving consumer goods, daily necessities, fashion products, and electronic products, which reflects the high attention of users to daily practicality and trend pursuit.
It is worth noting that content creators who can successfully combine entertaining content with commercial promotion are bringing unprecedented exposure opportunities to brands and promoting a significant increase in online sales performance.
At the same time, the number of brands that choose to cooperate with creators has also shown a four-fold growth trend, indicating that more and more companies are beginning to recognize the huge potential of social media marketing, especially live streaming.
As live streaming becomes a popular way of shopping, consumers are increasingly inclined to discover new products and make purchases by watching their favorite influencers or celebrities live. According to statistics, in 2023, more than 20 million users expressed interest in watching TikTok star live broadcasts, and more than 7,000 celebrities participated in live broadcasts.
After entering 2024, this trend is still accelerating. The most popular product categories on TikTok Shop include fast-moving consumer goods, daily necessities, fashion products, and electronic products, which reflects the high attention of users to daily practicality and trend pursuit.
It is worth noting that content creators who can successfully combine entertaining content with commercial promotion are bringing unprecedented exposure opportunities to brands and promoting a significant increase in online sales performance.
