Blog > Marketplace News > Survey shows Shopee is the platform with the highest consumer satisfaction in Indonesia
Survey shows Shopee is the platform with the highest consumer satisfaction in Indonesia
Yves 01 Nov 2024 09:53
Recently, IPSOS Indonesia released the results of a survey titled "Online Shopping Experience and Satisfaction in E-commerce", which showed that service quality plays a key role in attracting consumer interest, especially before the annual Double 12 National Online Shopping Day (Harbolnas).
The study pointed out that Shopee is the e-commerce platform with the highest consumer satisfaction in providing an overall online shopping experience.
In terms of satisfaction indicators, Shopee (62%) is the first choice for consumers to recommend to friends and relatives, followed by Tokopedia (46%), TikTok Shop (42%) and Lazada (36%).
From the perspective of the diversity of delivery service options, Shopee (66%) performed well and was considered the e-commerce platform with the most complete delivery service options, followed by Tokopedia (16%), Lazada (10%) and TikTok Shop (7%);
From the perspective of the cash on delivery (COD) payment method usage indicator, Shopee (66%) is the e-commerce platform with the most satisfactory COD payment method, followed by Tokopedia and Lazada (12%), and then TikTok Shop (10%).
The study pointed out that Shopee is the e-commerce platform with the highest consumer satisfaction in providing an overall online shopping experience.
In terms of satisfaction indicators, Shopee (62%) is the first choice for consumers to recommend to friends and relatives, followed by Tokopedia (46%), TikTok Shop (42%) and Lazada (36%).
From the perspective of the diversity of delivery service options, Shopee (66%) performed well and was considered the e-commerce platform with the most complete delivery service options, followed by Tokopedia (16%), Lazada (10%) and TikTok Shop (7%);
From the perspective of the cash on delivery (COD) payment method usage indicator, Shopee (66%) is the e-commerce platform with the most satisfactory COD payment method, followed by Tokopedia and Lazada (12%), and then TikTok Shop (10%).
