Blog > Marketplace News > New trends in Southeast Asian e-commerce: 40% of consumers rely on video content for shopping
New trends in Southeast Asian e-commerce: 40% of consumers rely on video content for shopping
John 20 Nov 2024 12:18
The Southeast Asia Digital Economy Report 2024 jointly released by Google, Temasek and Bain shows that short videos are becoming an important force driving the e-commerce industry in Southeast Asia. The survey shows that more than 40% of online shoppers in Southeast Asia rely on video content, especially short videos and live streaming, in their shopping decisions.
This trend reflects a significant change in consumers' shopping decision-making patterns: consumers are increasingly inclined to obtain information through intuitive video content rather than relying solely on text descriptions and pictures.
During the "Double 11" shopping festival in November 2023, live streaming sales on Southeast Asian platforms accounted for 12% of total sales, an increase of 6% from 2022. This data highlights the huge potential and influence of live streaming in the Southeast Asian market. Consumers not only learn about product details through live streaming, but also interact in real time, enhancing the interactivity and entertainment of the shopping experience.
Live streaming e-commerce platforms, especially TikTok Shop, have become one of the most popular shopping channels in the Southeast Asian market. The report shows that TikTok Shop's market share in 2024 is expected to reach 15%, an increase of 5 percentage points from 10% in 2023.
This growth is mainly due to the strong appeal of short videos and live streaming, which can not only quickly attract consumers' attention, but also effectively improve user stickiness.
This trend reflects a significant change in consumers' shopping decision-making patterns: consumers are increasingly inclined to obtain information through intuitive video content rather than relying solely on text descriptions and pictures.
During the "Double 11" shopping festival in November 2023, live streaming sales on Southeast Asian platforms accounted for 12% of total sales, an increase of 6% from 2022. This data highlights the huge potential and influence of live streaming in the Southeast Asian market. Consumers not only learn about product details through live streaming, but also interact in real time, enhancing the interactivity and entertainment of the shopping experience.
Live streaming e-commerce platforms, especially TikTok Shop, have become one of the most popular shopping channels in the Southeast Asian market. The report shows that TikTok Shop's market share in 2024 is expected to reach 15%, an increase of 5 percentage points from 10% in 2023.
This growth is mainly due to the strong appeal of short videos and live streaming, which can not only quickly attract consumers' attention, but also effectively improve user stickiness.
