No. 1 ERP: BigSeller Philippines | Top 7 E-Commerce Platforms for Businesses in the Philippines 2024
Imelda 06 Dec 2024 07:46
As outlined in our Free Southeast Asia eCommerce Outlook, the Philippines ranks as the third-largest eCommerce market in the region, generating US $22.95 billion in revenue. Like its neighboring countries, it is experiencing impressive growth, with a 28% year-on-year increase. The country’s relatively open approach to cross-border selling, with minimal regulations and low import taxes, alongside its welcoming attitude toward foreign brands, presents a significant opportunity for businesses aiming to enter the Asian market.
This rapid growth has led to increased competition among B2C platforms. Three years ago, just four marketplaces dominated 90% of the eCommerce traffic. Today, that number is expanding as both local and international players vie for a share of the market.
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1. Shopee PH
- Monthly Visits (Web): 53.9M
- Monthly App Downloads (Android): 3M
With upwards of 46% of the market share in The Philippines, Shopee stands as the king of B2C eCommerce in the country, with a lead of almost 30 million visits over Lazada. What's most impressive is how quickly Shopee has grown from its 2015 launch to challenging Lazada in almost every major SEA market. The Singaporean eCommerce giant began as a C2C platform but is now just as strongly associated with its B2C offerings in the minds of its many customers throughout Southeast Asia. Following a mobile-first strategy. It's no surprise that Shopee’s app is #1 on both the Google Play Store and Apple’s App Store for marketplace downloads.
Already selling on Shopee PH? Boost your eCommerce Market Intelligence with our Customized Marketplace Reports containing data on sales volume and revenue by SKU, brand, merchant, and categories.
2. Lazada PH
- Monthly Visits (Web): 24.4M
- Monthly App Downloads (Android): 1.4M
Supporting C2C, B2C, cross-border, and flagship brand sellers. Lazada’s highly-developed logistics capabilities–offering same-day and next-day delivery in many urban areas–are one of its biggest advantages. The company is constantly expanding its network, with new warehouses opening up new opportunities throughout the country. Lazada, like Shopee, offers products in dozens of categories. In the Philippines, the most popular of these is fashion.
Tip: For a continuously updated of the best-selling products, categories, and merchants selling on Lazada and Shopee, you can also download our free Mobile APP here on Southeast Asia eCommerce.
3. Carousel PH
- Monthly Visits (Web): 3.9M
- Monthly App Downloads (Android): 95.2K
Operating in half a dozen countries in the region, Carousell is now the second-biggest marketplace in Singapore and a prominent player in Southeast Asia. While starting as a classified ads site mainly for electronic devices, it has now evolved into a marketplace for both C2C and B2C, offering everything from fashion and beauty products to new and used cars and even properties!
4. Zalora PH
- Monthly Visits (Web): 1.1M
- Monthly App Downloads (Android): 174.8K
Zalora is a Singapore-based fashion and cosmetics retailer. The platform is one of only three in the country to break more than a million monthly visits. Zalora's impressive calendar of more than 50,000 products boasts both renowned international brands as well as up-and-comers from the Philippines. This is part of an ongoing tactic in each region Zalora operates, selling both globally respected products and raising the profile of local brands.
5. Seataoo PH
- Monthly Visits (Web): 929.4K
- Monthly App Downloads (Android): 43.2K
A local player and one that is quickly gaining popularity since its launch in September 2022, Seataoo is a Philippines-based marketplace that specializes in cross-border eCommerce mainly for sporting clothing and equipment. It now operates in 25 regions among which Singapore, Hong Kong, and The Philippines are the biggest.
6. Temu PH
- Monthly Visits (Web): 554K
- Monthly App Downloads (Android): 43.9K
Having entered The Philippines’ market as recently as August 2023, Temu focuses on the sale of ultra-affordable goods and is the sister company of Pinduoduo–the third-largest online marketplace in China–and is one of the cross-border eCommerce platforms to follow closely in the next months. Weeks after its launch in The Philippines, Malaysia followed, and Temu will likely continue its regional expansion shortly.
7. eBay PH
- Monthly Visits (Web): 824.7K
- Monthly App Downloads (Android): 28.2K
Global C2C giant eBay is relatively popular in the Philippines, where consumers are hungry for great value bargains. The thriving second-hand user-driven marketplace forms the foundation for eBay's expansions into the B2C sphere. eBay Store acts as more of a traditional B2C marketplace, with brands selling their goods as well as retailers selling a variety of brands. However, in the Philippines despite its C2C strengths, eBay still trails far behind market leaders.
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Win at Multi-channels Sales:
Due to the highly fragmented nature of the Southeast Asian market dominated by market-places, it is imperative for businesses to reach your customers across multiple touchpoints. By selling on more sales channels, it provides more exposure for your products, and more sales as well. With BigSeller, you can manage your daily operations through standardized processes, simplified interfaces in one unified system. Figuratively trusted by 780,000+ Southeast Asian e-commerce merchants and help them grow sales across multiple channels in a much simpler way.
💡It is recommended that one store is only connected to one ERP, because connecting multiple ERPs may lead to confusion of sync inventory. You can disconnect other ERPs in Seller Center.
