With the growth of cross-border e-commerce, more and more sellers are choosing to establish independent websites rather than relying solely on large e-commerce platforms. Here are the key reasons why platform-based sellers need their own independent sites: 
Click Here to Register BigSeller For Free!👈

1. Brand Building and Control

Brand Exposure: Independent sites allow sellers to focus on building their brand rather than just selling products. Compared to e-commerce platforms, independent sites better showcase a brand's identity and product uniqueness, which is crucial for increasing brand recognition.

Data Ownership: On independent sites, sellers have complete control over user data, including purchasing behavior and preferences. This data is invaluable for precise marketing and customer relationship management. On e-commerce platforms, such insights are often inaccessible.

2.  Operational Flexibility

Freedom from Platform Restrictions: Independent sites are not bound by e-commerce platform rules, enabling sellers to freely set pricing, promotional strategies, and product categories. This flexibility allows for quick responses to market changes.
Avoiding Price Wars: On e-commerce platforms , sellers often face intense price competition. Independent sites reduce this pressure as consumers are less likely to compare products with other sellers directly.

3. Cost Efficiency

Lower Fees: Operating an independent site typically costs less than paying commissions and annual fees on e-commerce platforms. For instance, certain website tools charge commissions of just 0.5%-1.5%, significantly lower than the 8%-15% charged by platforms like Amazon.
Long-Term Benefits: While establishing an independent site may require initial time and financial investment, it offers greater profitability in the long run by creating a dedicated sales channel and reducing dependency on third-party platforms.

4. Market Adaptability

Meeting Consumer Preferences: In some countries, consumers prefer shopping on professional and comprehensive websites.
Operational Efficiency : The ability to pivot or adjust production, distribution, and logistics processes quickly can ensure smoother operations even when conditions change.
 

BigSeller is an ERP platform that automates & simplifies multichannel e-commerce selling processes, which supports Southeast Asian e-commerce merchants. With more than 8 years experience in e-commerce service, BigSeller provides functions as follows: -Auto-sync your orders from different stores to one place. -Handle all orders in bulk, including print shipping labels. -Help you manage warehouse and shelves. -Auto-deduct warehouse stock when you handle orders. and so on.

• Process orders from different marketplaces in one System.
• Well-designed pick list which can help improve picking efficiency.
• Scientific and process-based warehouse management.

Click Here to Register BigSeller For Free!👈