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Shopee Indonesia's local product exports surge, live streaming sales exceed one billion pieces

David 25 Dec 2024 08:18EN

Shopee Indonesia recently released a list of local products that will be sold overseas in 2024. Data shows that the export volume of local products has increased by nearly 50% year-on-year, among which Muslim fashion, women's fashion and baby fashion are the categories with the strongest overseas demand.



It is particularly noteworthy that the sales of Shopee Select Local products increased by 200% year-on-year.

The areas with the highest sales growth are concentrated in Greater Aceh, Sinjai, Pohuwato, West Park Park and North Kalongan.

It is worth mentioning that the performance of Shopee Live function has been particularly outstanding this year, with a total viewing time of 735 million hours throughout the year.



The number of creators has also increased by 50% compared with last year, and more than 1 billion small and medium-sized enterprise products have been sold through the Shopee Live platform.