Ramadan is one of the busiest shopping periods in Malaysia, with consumers actively purchasing festive essentials, gifts, and household items in preparation for Hari Raya Aidilfitri as well as for Sahur and Iftar. To make the most of this peak season, Shopee sellers should implement strategic approaches to attract and retain customers. Here are some practical tips to help you boost sales and manage your store efficiently.

1. Set Competitive Pricing & Promotions

Many shoppers start browsing for Ramadan deals weeks in advance. Prepare your discount promotions ahead of time and align them with Shopee’s Ramadan Campaigns.

• Check what your competitors are charging for similar products. Sometimes, a slightly lower price can make a big difference. Also, free shipping is a big reason why people buy, so include it in your strategy if possible.

• Create special Ramadan bundle deals. For example, a set of cookies and a decorative jar, or a Baju Kurung with a matching headscarf.

• Offer exclusive discounts on best-selling items. For example, Buy 1 Free 1 promotions on dates, snacks, or beverages that are commonly consumed for Iftar.

• Run Flash Sales around one to three days before Ramadan to create a sense of urgency and drive quick conversions.

• Schedule promotions strategically to maintain visibility throughout the month. You can participate in Ramadan Bersama Shopee campaigns like " Feb 25 Jualan Awal Ramadan ," " 3.3 Jualan Hebat Ramadan ," and " Mar 10 Jualan Jimat Fantastik ."
   

2. Stock Up on High-Demand Items

Identify your best-selling products from previous Ramadan seasons and ensure you have sufficient stock to meet demand. Running out of stock can result in lost sales and disappointed customers.

• Analyse past sales trends to forecast demand.

• Maintain strong relationships with suppliers for timely restocking.

• Use BigSeller’s inventory management tool to track stock levels. When stock availability changes, BigSeller automatically updates the stock quantity across multiple stores based on preset rules, ensuring your inventory stays synchronised and reducing overselling risks.

3. Keep Listings Consistent and Attractive

During Ramadan, many sellers add new products or manage multiple stores to increase sales. Keeping listings accurate and consistent can be tricky, especially when handling many products. BigSeller’s copy listing tool makes it easy to duplicate and update listings across stores, ensuring all product details stay the same without extra effort. Besides keeping things consistent, making your product listings attractive is important to catch buyers' attention. A well-done listing increases your chances of making a sale.

• Use relevant keywords in your product titles and descriptions. Instead of "Shirt," try "Baju Kurung Modern, Floral Print, Pastel Pink."

• Include words like "Ramadan," "Raya," "Baju Raya," "Kuih Raya," "Iftar," "Sahur," etc., to help your products appear in Ramadan-related searches.

• Use clear, well-lit photos showcasing your products from different angles. If selling clothes, show them on a model. If selling food, make it look irresistible!

• Mention any discounts, free shipping, or fast delivery options.

• Keep your branding consistent by using BigSeller’s watermark template tool. Add a personalised Ramadan-themed template to make your product images stand out.
   

4. Provide Fast and Reliable Shipping

Customers expect fast deliveries, especially when purchasing last-minute Ramadan and Raya essentials. Shopee Supported Logistics (SSL) offer efficient shipping solutions, so ensure you select the best option.

• Offer Same-Day or Next-Day Delivery for best-selling products to cater to last-minute shoppers preparing for their celebrations.

• Package items securely to prevent damage in transit.

5. Engage with Customers and Provide Excellent Support

Quick responses and excellent customer service can help increase conversions and positive reviews.

• Reply to inquiries promptly to enhance trust and credibility.

• Use Shopee's chat feature to answer questions, offer recommendations, and inform buyers about your Ramadan deals.

• Thank customers for their purchases and consider including a small gift like Sampul Duit Raya, brooch, or a simple handwritten note.

6. Boost Sales with Shopee Live & Ads

Boosting your store’s visibility through advertising and social media promotions can drive more traffic to your listings.

• Shopee Live is a powerful tool to showcase products, interact with buyers, and drive instant sales. During Chinese New Year 2025, Shopee Live saw 116% more Malaysian buyers, showing that livestream shopping is a growing trend. Sellers can use this feature to promote Ramadan deals, demonstrate product benefits, and offer exclusive discounts during live sessions.

• When promoting flash sales, highlight the urgency in messaging and emphasise the limited-time nature. Use phrases like "Last Chance," "Limited Stock," or "Don't Miss Out."

• Keep your Shopee products visible by automatically re-boosting them every 4 hours with BigSeller’s Boost Management.

• Share photos and videos of your products, announce promotions, and engage with followers through Shopee Feed.

Dominate the Ramadan Shopping Season with BigSeller

Managing a Shopee store during Ramadan can be challenging, but with BigSeller, it becomes much easier. From tracking inventory and processing orders to boosting product visibility, BigSeller helps you save time and increase efficiency.

Plus, you can copy and transfer product data across all your Shopee stores in just a few clicks. Stay ahead of the competition and make the most of this Ramadan sales season with BigSeller!