TikTok has released its "What's Next 2025" Trend Report, highlighting key trends that will shape content, shopping habits, and how businesses can connect with customers. This report is based on research that shows how people behave online and what they like. For TikTok Shop sellers, these insights offer great ways to increase sales and build stronger connections with buyers without needing a big budget.

1. Brand Fusion

More people are creating content, and sellers can use this to build trust with potential customers. Research shows that 2 out of 3 users prefer brands that work with different creators. Shoppers want to feel connected to sellers, not just buy from a faceless business.

How TikTok Sellers Can Use This:

• Work with nano and micro-influencers: Partner with smaller influencers who have a loyal audience. This helps build trust and reach potential buyers who are more likely to engage with authentic recommendations.

• Encourage real customer videos: Ask buyers to post videos of them using your product to build credibility. Offer small incentives, such as discounts on future purchases, for those who share content.

• Tell your personal story: Share behind-the-scenes content to create a stronger emotional connection with customers. Show your process, from packaging to delivery, so customers feel more involved.

• Use TikTok’s Creator Marketplace: This tool helps you find influencers that match your niche, making it easier to promote your products in an organic way.

2. Identity Osmosis

People connect with brands that reflect their values and lifestyle rather than traditional big-name brands. Over 50% of TikTok users prefer brands that feel personal and relatable.

How TikTok Sellers Can Use This:

• Create relatable content: Show how your products fit into everyday life. Focus on regional lifestyles, such as festival outfits for Hari Raya or Christmas gifts. Use real-life storytelling like POV instead of highly edited ads.

• Celebrate diversity: Highlight how your products work for different people. Showcase user-generated content from various backgrounds to make potential buyers feel represented.

• Engage with niche TikTok communities: Use hashtags relevant to your products like #BookTok, #MomTok, and #Skincare101 to interact with potential buyers. Participate in conversations to stay relevant and increase visibility.

• Make personalised recommendations: Suggest products based on customer preferences. Run polls or interactive Q&A sessions to help customers find the right product for their needs.

3. Creative Catalysts

AI tools, remixing content, and interactive comment sections are shaping TikTok’s content. Brands that use creative and interactive videos get up to 68% more engagement.

How TikTok Sellers Can Use This:

• Use TikTok Symphony to create videos easily: AI-powered tools can help generate professional product videos quickly, even if you don’t have experience in video editing.

• Repurpose content: Take existing videos and remix them with trending sounds or effects. This allows you to maximise content lifespan and keep posts fresh without constant production.

• Engage with customer questions in video responses: Address common questions in short, informative videos. If multiple customers ask the same thing, make a pinned video answering the most frequent queries.

• Leverage live streaming: Host regular live sales showcasing product features, answering real-time customer questions, and providing limited-time product discounts.

Turn TikTok Trends into Sales with BigSeller

TikTok’s 2025 trends report shows that businesses don’t need a big budget to succeed. By building trust through personal stories, working with influencers, and using AI-powered tools to create content, you can attract more customers and grow your businesses.

For sellers looking to expand efficiently, BigSeller is a powerful tool that can help manage TikTok Shop sales, automate order processing, and track inventory across different platforms. With BigSeller, you can focus on content creation and engagement while handling logistics smoothly. Stay flexible, try new content ideas, and make the most of TikTok’s fast-changing trends to succeed in 2025!