If your TikTok Shop views and sales have dropped since Ramadan began, you’re not alone. Many sellers struggle with lower engagement during this time, as shopping behaviours shift and competition increases.

The good news? With the right approach, you can bring back traffic, boost your visibility, and increase conversions. Let’s dive into the best ways to turn things around!
 

1. Sell Products That People Need During Ramadan & Syawal

Not all products sell well during Ramadan. To get more sales, focus on items that people actually need for Sahur, Iftar, and Hari Raya celebrations. A good way to find trending products is by using the TikTok Creative Center. This tool shows you what people are searching for and which products are selling well.

If you're still unsure what to sell, you might also want to check out this guide on Top E-Commerce Business Ideas for Ramadan 2025 in Malaysia. By selling the right products, you can increase your chances of getting more views and sales.

2. Post Regularly on Your Store’s TikTok Page

TikTok’s algorithm favours active sellers. If you don’t post often, your videos won’t appear on people’s For You Page (FYP). Here’s what you can do:

• Post at least once a day: The more videos you post, the more chances you have to reach new customers.

• Use trending Ramadan hashtags: For example, some trending hashtags this year are #TikTokShopBazarRamadan, #TikTokShopGetRayaReady, and #TikTokShopBazarRaya.

• Reply to comments: If people ask questions about your products, reply quickly. This shows TikTok that your account is active.

• Go live on TikTok: Host live sessions where you showcase products, answer questions and offer special discounts.

TikTok also gives higher visibility to sellers with good customer service. If you deliver orders on time and get good reviews, TikTok will recommend your products to more people.

3. Create Engaging & Relatable Ramadan Content

People love watching short, interesting videos on TikTok. Here are some video ideas:

• Product demos: Show how your product works. Example: “This blender makes the perfect smoothie for Sahur!”

• Unboxing videos: People love seeing what’s inside a package before they buy.

• Join trends: Use popular Ramadan-themed challenges, songs, and filters to boost your visibility.

• Educate your audience: Share useful tips like meal prep ideas, Ramadan gift recommendations, or fasting hacks.

• Before-and-after transformations: Example: “Watch how this home decor transforms my living room before Syawal!”

• “TikTok Made Me Buy It” trend: Show a product that is a must-have for Ramadan and Syawal

Try different types of content to see what works best for your shop.

4. Work with TikTok Affiliates & Influencers

If you don’t have time to promote your own products, partnering with influencers can help you reach more buyers. Here’s how:

• Look for influencers who match your brand: If you sell hijabs, work with a modest fashion influencer. If you sell kitchen tools, work with a food content creator.

• Offer high commissions: At the start, offer attractive commissions to encourage more affiliates to promote your products.

• Build long-term relationships: A good partnership with affiliates can increase your sales continuously.

5. Be Your Own Affiliate Marketer

Most sellers rely only on TikTok affiliates (influencers) to promote their products. While this is a good strategy, you can also promote your own products instead of waiting for others.

• Create another TikTok account just to promote your products. This will increase your reach.

• Buy an established TikTok account with some followers to get a head start.

• Copy what top affiliates are doing. Look at their content and apply the same strategies to your own videos.

6. Encourage Customer Reviews

Good reviews increase trust and attract more buyers. Here’s how you can get more positive reviews:

• Deliver products on time: Late deliveries lead to bad ratings.

• Make sure your product quality is good: If your product is not as described, customers will leave bad reviews.

• Give discounts for reviews: Offer small discounts for customers who leave reviews with pictures or videos.

• Provide great customer service: Reply to messages and solve problems quickly.

The higher your store rating, the more TikTok will promote your products.

7. Run TikTok Shop Ads

Once your shop has some organic sales, you can boost your visibility with TikTok ads. Paid ads can help you reach thousands of potential customers in just a few hours.

• Start with a small budget: You don’t need to spend a lot. Even RM10-RM50 per day can bring good results.

• Use TikTok’s Smart Targeting: This feature helps show your ads to people who are most likely to buy.

• Test different ad creatives: Try different videos and see which one performs best.

A well-optimised ad campaign can turn RM1,000 into RM6,500 in revenue, making it a great investment.

Get More Orders & Manage Them Easily with BigSeller

Ramadan and Syawal are one of the biggest shopping seasons in Malaysia, and more sales mean more orders to handle. To handle the increase in orders smoothly, you need the right tools. BigSeller helps you track inventory, process orders faster, and manage multiple stores in one place, so you don’t have to worry about missing orders or delays. With a well-managed store, you can focus on marketing and maximising sales during these festive seasons.

Start using these tips to increase your orders before Syawal! Need extra help? Join our WhatsApp channel for more e-commerce strategies, seller tips, and BigSeller updates!