Expanding your business beyond your home country opens the door to millions of new customers. Instead of limiting your store to one local market, with Lazada Global Shipping (LGS), you now are able to offer products across other Southeast Asian countries. With no upfront registration fee, you will also be able to access Lazada’s logistics network, marketing tools, and seller support. In this guide, we’ve outlined some of the most important things you need to know to get started on this journey.
 

Getting Started as a Lazada Cross-Border Seller

First and foremost, you need to understand the difference between a local seller and a cross-border seller.

• As a local seller, you can only sell within your registered country. For example, if you register as a Malaysian seller, then your market is only limited to customers in Malaysia.

• On the other hand, being a cross-border seller allows you to sell in other Lazada-supported countries without needing to set up separate stores for each market. For example, although your business is based in Indonesia, registering as a Lazada cross-border seller will also allow you to sell in Malaysia, Thailand, the Philippine, and other Southeast Asian countries.
   

Pre-Registration Requirements for Lazada Cross-Border Seller

Before signing up, ensure that you have all the documents below:

• An active business license and valid phone number in one of Lazada’s core markets  (for companies or individual businesses).

• A corporate or personal Alipay account. It must belong to the legal representative of your business for identity verification purposes.

• A legal representative’s ID, a photo of him/her holding the ID and the business license (if you use personal Alipay).
  
  

Signing Up as a Lazada Cross-Border Seller

Registration is simple, just follow these steps:

1. Go to the Lazada Seller Center and select LazGlobal Seller.

2. Enter your business details, including your account type (individual or corporate), registration number, based country, phone number, email address, and store name.
 

3. Provide your business, warehouse and return address.
 

4. Upload your business license and provide its registration number, company name, and country or region of operation. Then, select your main product categories and for currency, choose either USD or CNY.
 

5. Fill in a short seller survey about your business experience.

6. Upload all your product listings (SKUs) with necessary information like images, name, and description. Ensure that the products you plan to sell aren't classified as dangerous as this platform will not list or publish them.

7. Link your Lazada cross-border account to Payoneer, WorldFirst, and Alipay to receive payments.

Lazada will take about 5 working days to process your registration. You’ll get a notification via your email after the review is done, so make sure to check your inbox regularly. And once your application is approved, you can now begin selling across Southeast Asian countries just from a single account!
 

Overcoming Challenges as a Lazada Cross-Border Seller

Although expanding to international markets will bring more opportunities to your business, it also comes with a lot of difficulties. But, don’t worry, below we’ve provided some efficient ways to address these challenges:

Staying Compliant with Local Regulations & Taxes

Selling in multiple countries means you’ll also need to keep updated of various local tax policies such as VAT, customs duties, import rules, and product restrictions. Failing to follow them might result in penalties, audit issues, or incorrect tax fillings which will also affect your business.

But with BigSeller, these complex processes will now become a lot easier. You just need to connect BigSeller with SQL Account to automate financial reporting, generate accurate sales and purchase invoices, and track tax payments across different regions.
 

Managing Inventory & Fulfillment

Another common challenge for cross-border and multi-channel sellers is to keep track of stock levels in different warehouses while ensuring fast and accurate deliveries. However, if you don’t have a centralised inventory management system, you might accidentally oversell products, unexpectedly run out of stocks, or experience shipping delays.

BigSeller solves this problem by providing robust Inventory tools from Push Inventory to ensure the changes of stock are instantly reflected across all linked Lazada stores to the Restock Warnings which will alert you when your stock is low. With its WMS solution, BigSeller also helps to automate picking, packing, and shipping processes in the warehouse.
 

Breaking Language Barriers

As a global seller, you’ll also need to cater to customers who may not understand product descriptions written in Chinese or English. Literal and poorly translated product descriptions will cause a lot of confusion and eventually lead to negative customer experiences and reviews. To expand successfully, you should provide clear, accurate, and localised product details for different languages.

BigSeller Scrape Products tools help you overcome this language barrier by enabling automatic text and image translations for product titles, descriptions, and variations. With just one click, you can convert product details into your chosen languages such as Indonesian, Thai, and Vietnamese.
 

Scaling Your Business with the Right Tools

Becoming a Lazada Cross-Border seller is a great way to increase sales and reach more customers across different markets. However, ensuring compliance with local regulations while managing inventory, orders, and warehouse can be a lot more complicated than imagined. That’s why BigSeller provides automated features so that you can expand your business globally without worrying about manual updates.

If you want to scale effortlessly and more efficiently, consider adopting BigSeller for your Lazada store. Sign up today to enjoy its benefits!

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