If you're a seller on TikTok Shop looking to boost your sales and attract more customers, the Bonus Extra Program (BXP) could be a game-changer for you. Building on the success of the Bonus Cashback Program (BCP), BXP offers improved discount options with a single service fee. It offers two main vouchers: Bonus Cashback Vouchers, which offer cashback to customers and encourage them to finalise their purchases, and Voucher Xtra, which adds extra discounts to make your products even more enticing. As a result, your products get more visibility on TikTok Shop, leading to higher sales and better engagement.

Keep reading to find out how you can take full advantage of BXP and start seeing better results for your business!
 

Why You Should Join TikTok Shop’s Bonus Extra Program (BXP)

Attractive Daily Vouchers

With BXP, you can offer up to 15% Bonus Cashback and 30% off Extra Vouchers, refreshed weekly. These discounts help make your products more appealing and encourage customers to take advantage of the savings. Sellers who've joined the program have seen a 53% boost in their Daily Active Gross Merchandising Value (DAGMV), showing how effective these vouchers can be.
 

Enhanced Campaign Vouchers

During special campaign periods, Voucher Extra gets upsized with additional discounts and more voucher quantities, so you can offer even bigger savings to your customers. For example, during 11.11, the voucher can get up to 30%, with daily refreshes and extra quantities. Plus, these vouchers come with a special sticker that highlights your products during the campaign to make them more visible and attractive to shoppers.
 

Increased Visibility

Products enrolled in the BXP program get special stickers and voucher tags, making them stand out more. These tags appear on your store page, during live streams, and even in short videos. This added visibility helps attract more buyers to your products, ultimately increasing their exposure and helping sellers reach a larger audience.

How to Join TikTok Shop’s Bonus Extra Program (BXP)

To register for the BXP, simply follow these steps:

1. Log in to your TikTok Shop Seller Center and go to Marketing > Program.
2. Click View Details for the Bundle Program.
3. Click Register Now at the top of the page.
4. Carefully read the Terms & Conditions and click Agree.
5. Review the details of the Bundle Program registration, including the Service Fee and registration policy, then click Ok.
6. Your registration will be submitted and is under review. You can track the status in the My Program page.
    

How to Maximise the Potential of TikTok Shop's Bonus Extra Program (BXP)

Offer Bundle Deals

Offer bundle deals to encourage customers to purchase more by grouping products together or promoting mix-and-match options that work well with the available vouchers. For example, you could suggest that customers buy a top and bottom set for RM29.90 to qualify for a RM25 minimum spend voucher. This not only increases the average order value but also makes the most out of the discounts, encouraging customers to spend a bit more while feeling like they're getting a good deal.


 

Time your Livestreams

Timing your livestreams to align with the release of Voucher Xtra can help you maximise engagement and sales. For example, you can set up a live event as a reminder for your audience, then start streaming at 8 PM, right when the voucher goes live. This strategy encourages viewers to take advantage of the promotion while they're tuned in, increasing the likelihood of immediate purchases and boosting your sales during the livestream.


 

Partner with Affiliates

Partnering with affiliates, especially creators who focus on BXP-eligible products, is a great way to increase your product's visibility. These products tend to attract more attention, as they can be redeemed with vouchers, making them more appealing to potential buyers. By promoting your eligible products to creators, you open up opportunities for collaboration, which can lead to more exposure and engagement with a wider audience. This strategy helps you reach new customers and boost sales through influencer partnerships.

Streamline Your Promotions with BigSeller

To further enhance the potential of BXP, use BigSeller to easily manage Product Discount and Flash Deal. BigSeller allows you to sync and create TikTok promotions directly, ensuring that your product prices are always aligned with ongoing campaigns. You can also set up auto-renewals for your promotions so that your deals stay active without constant monitoring. This automation ensures you don’t miss out on valuable promotional opportunities and allows you to maintain competitive pricing.
 

Ready to Maximise Your TikTok Shop’s Sales with Bonus Extra Program (BXP) and BigSeller?

Using TikTok Shop’s Bonus Extra Program (BXP) is a great way to boost your visibility and sales with special vouchers and discounts. By offering bundle deals, timing your live streams with promotions, and collaborating with affiliates, you can increase customer engagement and drive more sales effortlessly.

To fully streamline your business and take advantage of BXP’s potential, BigSeller is here to help. With BigSeller, you can manage everything from product management to orders, inventory, purchasing, and reports, all in one place. Whether you want to stay on top of your promotions or keep your business running smoothly behind the scenes, its automated tools make it easy.

Start using BigSeller today to save time, increase your profits, and grow your TikTok Shop business effortlessly!

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