Shopee Video was launched in April 2024, and even though it’s still a fairly new feature, many sellers are already seeing great results from it. From grabbing attention to building trust and boosting sales, short-form video content is quickly becoming a must-have for anyone serious about growing their store.

In this article, we’ll share some practical tips you can follow to make the most out of Shopee Video in 2025.
 

1. Plan Your Shopee Video Content Strategy

Before you hit record, take a step back and think about what kind of content will resonate most with your target audience. A solid video strategy can help you stay consistent, relevant, and engaging.

Decide on the Type of Your Content

Different types of videos have different goals, so try to mix and match video styles depending on what suits your product and brand identity:

• Behind-the-Scenes: Give a glimpse of the human side of your store like packing orders, prepping stock, or daily operations. This builds authenticity and makes followers feel connected to your brand.

• Brand Awareness: Tell your brand’s story. Share what makes your shop unique, how it started, or your mission. This builds loyalty and a personal connection with your viewers.

• Educational: Teach your audience how to use your product, how to choose the right one, or do's and don'ts. Builds trust and makes you look like an expert.

• Entertainment: Fun and trend-driven. These videos help you show up more in feeds and make your brand feel relatable. Think TikTok trends, funny edits, viral sounds.

• Packaging: Highlight your product’s packaging like how it’s made, how aesthetic or practical it is. Great for showing off your branding and attention to detail.

• Persuasive: Content that shows real results, like before/after, customer testimonials, or outfit styling to help buyers imagine owning your product.

• Product tips and tricks: Share clever ways to use your product or highlight its unexpected benefits. Think of it as giving your audience a few “aha!” moments in under 30 seconds.

Not every video needs to “sell.” Some are meant to entertain, educate, or build trust. By combining different types of content, you can attract more views, connect with different kinds of buyers, and keep your Shopee Video feed fresh and engaging.
 

Research Trending Hashtags

To increase the chances of your videos being seen by more people, you should include popular or trending hashtags in your video captions. Shopee has a "Discover" page where you can explore which hashtags are currently getting attention. Using those hashtags like #RacunShopee, #ProductRecommendations, or any other trend that fits your product will make it easier for potential buyers to find your content.
 

2. Create High-Quality Videos That Capture Attention

Even if you don’t have fancy equipment, a little effort in how your video looks and sounds can make a big difference in grabbing attention and looking professional.

Video Recording

• Use a tripod, gimbal or stabiliser to keep your phone steady and avoid shaky shots.

• Record in high definition (720p or 1080p) so your video looks sharp on any screen.

• Make sure the product is always visible, well-lit, in full view, and film it from different angles. Keep your background clean and clutter-free so that the focus stays on the product.

• Avoid noisy places so your voice or sounds are easy to hear.
   

Video Editing

• Don’t just upload slideshows or still images. Keep the video moving and engaging for at least 10–15 seconds, max 60 seconds.

• Use background music or effects that support your message, not distract from it.

• Use text overlays to highlight key features, discounts, or calls to action (like “Limited Stock!” or “Best-Seller Alert”). Keep them short, catchy, and relevant as they help viewers follow along even if they’re watching without sound.

• Don’t include logos or watermarks from TikTok, Lazada, or any other platforms. Also, avoid phrases like “Link in bio” as it could hurt your visibility on Shopee.
   

3. Boost Engagement to Expand Your Reach

If you want your video to reach more people, you need to boost engagement which means getting more comments, likes, shares, and clicks. Shopee’s algorithm pushes videos that get people interacting.

Engage Viewers

• Use the "Reply" button to respond to comments. A simple thank you or helpful answer can go a long way.

• Ask questions in your video to spark interaction. For example:

• “What do you think?”

• “Which one would you choose?”

• “Have you used this before?”

The goal is to make viewers pause, think, and comment.
 

Link Products

• You can tag up to 6 products in one video. Take advantage of that feature.

• Remind viewers to click the “View Products” button so they can easily shop what they see.
   

Use Captivating Captions

• Your caption is your hook. Make it catchy, relevant, or curious enough to get people to watch till the end.

• Always add a call-to-action, like “Comment your fav!” or “Tap to see all colours!”
   

4. Maximise Exposure Through Optimal Posting and Tracking

You’ve put effort into creating your video so now make sure people actually see it. Posting at the right time and tracking what works can make a big difference.

Video Posting

• To maximise views, post your video when your target audience is most active and during peak hours (evenings or lunch breaks).

• Post videos regularly, ideally 2 to 3 videos a day. The more often you post, the more likely your videos will appear on users' For You page, expanding your reach and attracting more views.
   

Video Tracking

• Keep an eye on basic stats like views, likes, shares, and follower growth. These can be found under the Performance tab.

• Get deeper insights in the Creator Centre. It shows you which videos are doing well and why. This will help you adjust your strategy and create more of the content that your audience loves.
   

5. Continuously Improve Your Shopee Video Strategy

To succeed with Shopee Video, it’s important to keep improving your strategy over time. It's a process of testing, learning from what works, and adapting your approach to get better results.

• Track which ones are getting the most views, likes, and comments.

• Use these insights to adjust your future content, whether it’s changing the format, topic, or style of your videos.

• Pay attention to viewer feedback in the comments as they often tell you what they want to see next.

Start Posting Your Content on Shopee Video Today!

Short-form video content is becoming an essential tool for Shopee sellers, not just something optional. With Shopee Video growing in popularity, it’s a great opportunity to use videos to strengthen your store, engage with customers, and increase sales.

We’ve covered some practical steps to help you get started, from planning your content and creating engaging videos to posting strategically and tracking what works. Another way to make the most of this opportunity is by adding the videos you create for Shopee Video directly to your product listings. With BigSeller, you can easily do this. Simply go to your product section, select the product you want, and add a video directly to the listing with just a few clicks. This feature helps improve product visibility and engagement.
 

Beyond that, BigSeller also offers a range of features to help you streamline your store’s operations. From inventory tracking and product syncing to performance monitoring, BigSeller simplifies the backend tasks so that you can spend more time growing your business.

Try out these tips and consider using BigSeller to make the entire process smoother and more efficient.

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