TikTok Shop has revolutionised social commerce by allowing people to sell products directly through livestreams which make shopping more interactive and fun. However, just like any other platform, it also has strict rules. If you break any of TikTok Shop's policy, you'll get violation points that can negatively impact your store or even lead to account suspension.

The good news? The platform doesn't just punish, but also gives you a chance to fix things where you can redeem yourself through the Violation Point Reduction Programme .

Through this article, we'll walk you through everything you need to know about violation points, how the reduction program works, and give some tips so that you can keep your TikTok Shop account in good standing.
 

What is the Violation Point Reduction Programme?

TikTok Shop has strict rules and guidelines to keep its platform safe and trustworthy. If you break its policy, you'll receive violation points depending on how serious the violation is:

1. Severe Violations (24 points)

• Spam and fraud (eg, fake engagement, bot traffic)

• Illegal activities (eg, counterfeit goods, underage sales)

2. Major Violations (8-24 points)

• Sensational/shocking content

• Selling prohibited or restricted products

• Intellectual property infringement

• Causing significant public backlash

3. Moderate Violations (2-24 points)

• Misleading promotions or advertising

• Deceptive traffic practices

4. Minor Violations (1-24 points)

• Low-quality content

• Poor livestream experiences

These points remain active on your account for 90 days . If you collect too many, you could face:

• Temporary livestream restrictions

• Product listing limitations

• Account suspension in severe cases
   

Who can join?

Most sellers can, unless it's a very serious 24-point violation. Severe violations require points to expire naturally after 90 days, they cannot be reduced through this programme.

What do you have to do?

Complete three live streams without any violations in one calendar month . You can do all three in one day if you want as there is no daily limit.

What's the reward?

For every 3 violation-free live streams , you get 1 point deducted . You can reduce up to 5 points per month .

What Qualifies as a Violation-free LIVE?

To reduce your violation points, your livestreams must follow certain rules. TikTok will only count them if they meet all of these standards:

Technical Requirements

• Your LIVE must last at least 1.5 hours

• The video must be clear and stable with no long periods of poor quality or technical problems

Content Standards

• No policy violations during the broadcast

• Real viewers only, no bots or fake engagements

• No prohibited or misleading product claims

• Use respectful and appropriate language/behaviour

Business Practices

• Maintain low order cancellation rates

• Avoid excessive refund requests

• Follow through on any offers or promises made during the LIVE
   

Within 24-48 hours after each livestream, you'll get a notification in your inbox. You can also check your progress anytime at TikTok Shop Creator Center > Account Health > Make a Violation-free LIVE . The system updates in real time, so once a livestream meets the requirements, your progress will be reflected there immediately.
 

Tips for Successful Violation-free LIVEs

Want your livestreams to count toward reducing your violation points? Here's how to do it right:

Prepare Thoroughly

• Read through TikTok Shop's policy before you go live so you don't accidentally break them

• Check your camera, mic, and internet to avoid lag or technical problems

Engage Authentically

• Talk to your viewers in a real and natural way

• Don't use bots or fake tricks to boost views or likes

Monitor Your Content

• Have a moderator to help spot anything that could break TikTok Shop's policy

• Make sure all your product descriptions and promotions are honest

Maintain Consistency

• Go live regularly so viewers know when to expect you

• Use a content calendar to plan and stay organized
   

Alternative Ways to Reduce Violation Points

Besides doing Violation-free LIVEs, TikTok gives sellers a few more chances to clear their record:

Policy Quizzes

• Complete educational quizzes about TikTok Shop's policy

• If you answer correctly, you can get some points reduced
   

Appeal Process

• Think you were punished unfairly?

• You can appeal the violation by sending in proof through TikTok's appeal system
   

From Clean Records to Bigger Sales, Here's Your Next Step

Joining TikTok Shop's Violation Point Reduction Program doesn't just help clear your record but also opens the door to long-term success. By consistently hosting violation-free LIVEs, you can enjoy improved account health, enhanced visibility, and greater audience trust , all of which lead to stronger sales and a more sustainable business.

For even better results, pair your TikTok efforts with BigSeller , an all-in-one e-commerce management tool trusted by many Southeast Asian sellers. While the reduction program helps maintain your account's reputation, BigSeller ensures smooth backend operations like inventory syncing, order management, and cross-platform selling . Together, they create a stable foundation for scaling your online business with confidence. Sign up for BigSeller today, it's free to get started!

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