Analysis of Lazada Traffic Sources: How to Make Your Store Stand Out？
Jayson 30 Sep 2023 13:49
Lazada is one of the most important e-commerce shopping platforms in Southeast Asia, and acquiring traffic has become a key part of improving online store performance.
In this highly competitive market, traffic comes from various sources. The following will introduce Lazada's main traffic sources and provide some suggestions to help you get more store traffic.
1. Platform traffic (LAZADA Guided Traffic)
These traffic sources cover functions within each platform, such as flash sales, homepage display, search pages, chat tools, and feeds. These locations expose your products to a large number of users, so optimizing your product information, images, and descriptions is crucial.
2. Customer Initiated Traffic
This type of traffic refers to the number of visits where buyers directly enter product and store pages, such as through wishlists, shopping carts, and orders in "My Account". Providing clear product information, attractive product images, and a convenient purchasing process can increase the conversion rate of this traffic.
3. Off-site traffic
This kind of traffic refers to the traffic that accesses the store or product page from channels other than Lazada, including your website, social media platforms, video content live broadcasts, etc. Sharing product information on social platforms, participating in industry-related activities, and even conducting joint marketing can attract more off-site traffic.
If you want to get more traffic to your store, here are some suggestions:
1. Data tracking and analysis
Use the data analysis tools in Business Advisor Home Page and Business Advisor-Traffic-Traffic Source to scrutinize traffic source details and trends. This can help you understand which channels are driving more traffic so you can optimize your marketing strategy.
2. Focus on mass flow
Focus on channels with high conversion rates, such as CHAT (chat tool). Responding to buyers’ information promptly and recommending suitable products to them can increase the store’s conversion rate. The conversion rate goal for CHAT is usually 20%.
3. Optimize transaction conversion
Although traffic is important, it does not always translate into transactions. Therefore, you need to optimize channels, constantly try new promotion methods, improve advertising content, and accurately locate target users to convert traffic into actual transactions.
In this highly competitive market, traffic comes from various sources. The following will introduce Lazada's main traffic sources and provide some suggestions to help you get more store traffic.
1. Platform traffic (LAZADA Guided Traffic)
These traffic sources cover functions within each platform, such as flash sales, homepage display, search pages, chat tools, and feeds. These locations expose your products to a large number of users, so optimizing your product information, images, and descriptions is crucial.
2. Customer Initiated Traffic
This type of traffic refers to the number of visits where buyers directly enter product and store pages, such as through wishlists, shopping carts, and orders in "My Account". Providing clear product information, attractive product images, and a convenient purchasing process can increase the conversion rate of this traffic.
3. Off-site traffic
This kind of traffic refers to the traffic that accesses the store or product page from channels other than Lazada, including your website, social media platforms, video content live broadcasts, etc. Sharing product information on social platforms, participating in industry-related activities, and even conducting joint marketing can attract more off-site traffic.
If you want to get more traffic to your store, here are some suggestions:
1. Data tracking and analysis
Use the data analysis tools in Business Advisor Home Page and Business Advisor-Traffic-Traffic Source to scrutinize traffic source details and trends. This can help you understand which channels are driving more traffic so you can optimize your marketing strategy.
2. Focus on mass flow
Focus on channels with high conversion rates, such as CHAT (chat tool). Responding to buyers’ information promptly and recommending suitable products to them can increase the store’s conversion rate. The conversion rate goal for CHAT is usually 20%.
3. Optimize transaction conversion
Although traffic is important, it does not always translate into transactions. Therefore, you need to optimize channels, constantly try new promotion methods, improve advertising content, and accurately locate target users to convert traffic into actual transactions.
