Lazada Release The Business Report of Malaysia 11.11 Promotion
Jayson 10 Nov 2023 03:07
Recently, Lazada released a report on Malaysian sales opportunities to explore hot-selling products in preparation for the 11.11 sales. The report shows that the four major industries of "Fashion", "Fast-Moving Consumer Goods", "Digital Home Appliances", and "Lifestyle Department Stores" have hot-selling business opportunities and market potential in Malaysia.
1. Fashion Industry:
Mainly includes three parts: clothing, accessories, and luggage. In terms of clothing, many Malaysian people do not wear tight clothing, so loose and simple clothing that is not close to the body will be their pursuit of fashion. There are not many places to buy party clothes in Malaysia, so everyone tends to buy online. For Malay, which is hot all year round, traveling to countries with winter is the first choice to escape the heat, and the demand for winter clothing has arisen.
For the accessories, many women in Malaysia have recently chosen to use shark clips for work, outings, or at home; sunglasses and rimmed glasses have become popular in Malaysia this year. In Malay, many contents about "glasses makeup tutorials" and "glasses outfits" are popular on INS and "Xiaohongshu". Glasses have gradually become a fashion item, and brooches are also one of the most frequent accessories for Muslims.
In terms of luggage, single-shoulder/back-shoulder schoolbags are items commonly used by most Malaysian students, college students, and even office workers for commuting;
2. FMCG Industry:
Malaysia has summer all year round, so sun protection is a necessity here; for makeup products, earth-toned eyeshadow palettes are the first choice for Malaysians, and everyone tends to have simple makeup styles; With the widespread use of "Xiaohongshu", more and more local bloggers have joined the beauty track, and online purchase of foundation and other beauty products has become mainstream.
In terms of food, snacks are one of the major categories of online shopping for Malaysian women, but everyone pays great attention to the health attributes of snacks. Seaweed is relatively healthy and will not be burdensome as a snack for office workers or children, thus can be a good choice for sellers. For toys, pinball machine toys have become popular in Malaysia recently. This toy was popular about 20 years ago. The main reason for the recent increase in demand is that the price is favorable and it evokes childhood memories of some groups.
3. Digital Home Appliance Industry:
Digital hot-selling categories include mobile phone/computer-related accessories, discounted electronic equipment, and home appliances that bring a new life experience; in terms of home appliances, lightweight, wireless three-in-one (vacuum + mop + cleaning) household vacuum cleaners are the choice of many Malay families during the big promotion period.
4. Lifestyle Department Store Industry:
Water bottles are still one of the most popular cross-border products among Malay consumers, and related keywords continue to dominate the hot search queue. In some areas of Malaysia, urbanization is developing rapidly and meal costs are high. Many office workers have begun to bring their lunches. A good-looking and easy-to-use lunch box is the key to driving orders.
1. Fashion Industry:
Mainly includes three parts: clothing, accessories, and luggage. In terms of clothing, many Malaysian people do not wear tight clothing, so loose and simple clothing that is not close to the body will be their pursuit of fashion. There are not many places to buy party clothes in Malaysia, so everyone tends to buy online. For Malay, which is hot all year round, traveling to countries with winter is the first choice to escape the heat, and the demand for winter clothing has arisen.
For the accessories, many women in Malaysia have recently chosen to use shark clips for work, outings, or at home; sunglasses and rimmed glasses have become popular in Malaysia this year. In Malay, many contents about "glasses makeup tutorials" and "glasses outfits" are popular on INS and "Xiaohongshu". Glasses have gradually become a fashion item, and brooches are also one of the most frequent accessories for Muslims.
In terms of luggage, single-shoulder/back-shoulder schoolbags are items commonly used by most Malaysian students, college students, and even office workers for commuting;
2. FMCG Industry:
Malaysia has summer all year round, so sun protection is a necessity here; for makeup products, earth-toned eyeshadow palettes are the first choice for Malaysians, and everyone tends to have simple makeup styles; With the widespread use of "Xiaohongshu", more and more local bloggers have joined the beauty track, and online purchase of foundation and other beauty products has become mainstream.
In terms of food, snacks are one of the major categories of online shopping for Malaysian women, but everyone pays great attention to the health attributes of snacks. Seaweed is relatively healthy and will not be burdensome as a snack for office workers or children, thus can be a good choice for sellers. For toys, pinball machine toys have become popular in Malaysia recently. This toy was popular about 20 years ago. The main reason for the recent increase in demand is that the price is favorable and it evokes childhood memories of some groups.
3. Digital Home Appliance Industry:
Digital hot-selling categories include mobile phone/computer-related accessories, discounted electronic equipment, and home appliances that bring a new life experience; in terms of home appliances, lightweight, wireless three-in-one (vacuum + mop + cleaning) household vacuum cleaners are the choice of many Malay families during the big promotion period.
4. Lifestyle Department Store Industry:
Water bottles are still one of the most popular cross-border products among Malay consumers, and related keywords continue to dominate the hot search queue. In some areas of Malaysia, urbanization is developing rapidly and meal costs are high. Many office workers have begun to bring their lunches. A good-looking and easy-to-use lunch box is the key to driving orders.
