Blog > Marketing > Research Agency: Meta’s Products Have Resumed Growth, With Multiple Indicators Outperforming TikTok
Research Agency: Meta’s Products Have Resumed Growth, With Multiple Indicators Outperforming TikTok
Jayson 15 Nov 2023 12:49
According to third-quarter data recently released by Apptopia, Evercore, and other research institutions, indicators such as the number of users of Meta's Instagram and Facebook have resumed growth, and their performance has surpassed TikTok in multiple indicators. In contrast, TikTok's user data shows slower growth.
Apptopia data shows that in the third quarter, Facebook's daily active users increased by 1.5% and monthly active users by 1.8%; Instagram's daily users increased by 1.5% and monthly users increased by 1.6%;
TikTok's daily and monthly users increased by 1.5% and 1.8% respectively; Users were down about 1% in the quarter. In addition, in terms of downloads, Facebook dropped by 3.8%, Instagram dropped by 2.2%, and TikTok dropped by 12%.
Evercore's research found that Facebook and Instagram's daily usage has been flat so far this year, while TikTok's daily usage has dropped 4% over the same period; Instagram's engagement has grown the fastest, up 9%, while TikTok's engagement has increased 8%; the average usage time of TikTok users is as high as 100 minutes, the average usage time of Instagram users is 58 minutes, and the average usage time of Facebook users is about 45 minutes. TikTok still surpasses Facebook and Instagram.
It is worth mentioning that Meta found two new growth areas. Area one is Reels, a short video feature launched by Instagram in the fall of 2021 to compete with TikTok and is currently making progress. Meta said Reels is now "revenue neutral" in its quarterly reports, meaning it is no longer losing company money. Instagram head Adam Mosseri also recently noted in a video that Reels now account for "about half of the time spent on Instagram."
Area two is Threads, a Meta app launched in July that aims to compete with Twitter. As the app launches more features, its number of users increases. Threads currently has approximately 33 million daily users and 100 million monthly users. When discussing the quarterly results, Zuckerberg said: "If we stick with it for a few more years, we have a chance to realize our vision." He was "very pleased" with Threads' growth so far and made clear that he hopes to take Threads to the next level. to 1 billion users.
In addition, Meta recently announced that it is cooperating with Amazon to launch new in-app shopping functions on Meta's two major social platforms, Facebook and Instagram, to create a closed loop of e-commerce, so that users do not need to jump to the website after clicking on Amazon product ads on the platform. In addition, you can pay directly to place your order.
Apptopia data shows that in the third quarter, Facebook's daily active users increased by 1.5% and monthly active users by 1.8%; Instagram's daily users increased by 1.5% and monthly users increased by 1.6%;
TikTok's daily and monthly users increased by 1.5% and 1.8% respectively; Users were down about 1% in the quarter. In addition, in terms of downloads, Facebook dropped by 3.8%, Instagram dropped by 2.2%, and TikTok dropped by 12%.
Evercore's research found that Facebook and Instagram's daily usage has been flat so far this year, while TikTok's daily usage has dropped 4% over the same period; Instagram's engagement has grown the fastest, up 9%, while TikTok's engagement has increased 8%; the average usage time of TikTok users is as high as 100 minutes, the average usage time of Instagram users is 58 minutes, and the average usage time of Facebook users is about 45 minutes. TikTok still surpasses Facebook and Instagram.
It is worth mentioning that Meta found two new growth areas. Area one is Reels, a short video feature launched by Instagram in the fall of 2021 to compete with TikTok and is currently making progress. Meta said Reels is now "revenue neutral" in its quarterly reports, meaning it is no longer losing company money. Instagram head Adam Mosseri also recently noted in a video that Reels now account for "about half of the time spent on Instagram."
Area two is Threads, a Meta app launched in July that aims to compete with Twitter. As the app launches more features, its number of users increases. Threads currently has approximately 33 million daily users and 100 million monthly users. When discussing the quarterly results, Zuckerberg said: "If we stick with it for a few more years, we have a chance to realize our vision." He was "very pleased" with Threads' growth so far and made clear that he hopes to take Threads to the next level. to 1 billion users.
In addition, Meta recently announced that it is cooperating with Amazon to launch new in-app shopping functions on Meta's two major social platforms, Facebook and Instagram, to create a closed loop of e-commerce, so that users do not need to jump to the website after clicking on Amazon product ads on the platform. In addition, you can pay directly to place your order.
