Blog > Marketing > Vietnamese People’s Demand For Heating Equipment And Thermal Products Is Increasing

Vietnamese People’s Demand For Heating Equipment And Thermal Products Is Increasing

Jayson 27 Dec 2023 11:28

According to Vietnamese media reports, starting from December 16, due to the intensification of cold front, in order to adapt to the weather, ensure health and maintain daily work, people actively purchased more heating equipment and thermal insulation products to fight the cold. Therefore, the market for these products has also become hot.



The increase in purchasing power is also a favorable condition for advertising and selling various thermal products on platforms such as Shopee, Lazada, TikTok, Facebook, etc., such as thermal patches, thermal bags, thermal vests, etc. The cost ranges from tens of thousands to hundreds of thousands of Vietnamese dong. The number of customers who want to buy and place orders is also quite large.



However, according to many store owners, the purchasing power of heating equipment and products at this time has increased compared with the time before the cold air increased, but it is actually still slower than the same period every year.

Many shop owners explained the reason and said that although the weather is generally cold this year, there are actually not many cold days, so colds are less harmful and tend not to last long. On top of that, due to the impact of the overall economy, people's income is limited, so shopping is also restricted.