Which National Markets Should an E-commerce Exclusive Website Operate in?
Jayson 21 Feb 2024 09:12
In the e-commerce industry, exclusive websites are a more professional method with higher profit margins, and exclusive websites will not be closed down or fined against sellers.
So, for sellers who want to enter the exclusive website market, how should they choose a suitable market?
European and American Markets
The European and American markets are not only the first choice for platform sellers but also the first choice for exclusive website sellers. European and American consumers have a very high degree of recognition of free brands. According to Nielsen data, the market share of free brands in most European and American countries is as high as 18%-45%.
Exclusive websites rely on their own brands to attract consumers. Consumers in European and American countries prefer to shop online at free and exclusive websites, and the unit price of purchases is relatively high, which provides a favorable market environment for the development of independent websites.
In addition, compared to cookie-cutter e-commerce platforms, European and American consumers actually prefer to shop on independent websites with freedom, independence, and distinctive personality.
Japanese and Korean Market
The economic level of Japan and South Korea is quite high, and consumers also recognize the premium of brands.
Moreover, the e-commerce platform here has not formed a situation of "one company dominates", so independent sellers also have greater room for development.
Southeast Asian Market
The economies of Southeast Asian countries are in a period of rapid development. Although consumers in this region still prefer low-priced products, it is foreseeable that their future consumption potential will be very large.
The penetration rate of social media in Southeast Asia is continuing to increase, and traffic dividends are huge. According to surveys, among the most popular shopping methods in Southeast Asia, the proportion of shopping relying on social media is as high as 78%.
Southeast Asia continues to spend on digital marketing, increasing advertising on social media such as Facebook, YouTube, or Instagram, and search channels such as Google. However, advertising display costs in Southeast Asia are lower than those in Europe and the United States, as long as 30%-40% of those in Europe and the United States. Enough is enough, and the level of competition among Southeast Asian e-commerce platforms is not as high as in Europe and the United States.
So, for sellers who want to enter the exclusive website market, how should they choose a suitable market?
European and American Markets
The European and American markets are not only the first choice for platform sellers but also the first choice for exclusive website sellers. European and American consumers have a very high degree of recognition of free brands. According to Nielsen data, the market share of free brands in most European and American countries is as high as 18%-45%.
Exclusive websites rely on their own brands to attract consumers. Consumers in European and American countries prefer to shop online at free and exclusive websites, and the unit price of purchases is relatively high, which provides a favorable market environment for the development of independent websites.
In addition, compared to cookie-cutter e-commerce platforms, European and American consumers actually prefer to shop on independent websites with freedom, independence, and distinctive personality.
Japanese and Korean Market
The economic level of Japan and South Korea is quite high, and consumers also recognize the premium of brands.
Moreover, the e-commerce platform here has not formed a situation of "one company dominates", so independent sellers also have greater room for development.
Southeast Asian Market
The economies of Southeast Asian countries are in a period of rapid development. Although consumers in this region still prefer low-priced products, it is foreseeable that their future consumption potential will be very large.
The penetration rate of social media in Southeast Asia is continuing to increase, and traffic dividends are huge. According to surveys, among the most popular shopping methods in Southeast Asia, the proportion of shopping relying on social media is as high as 78%.
Southeast Asia continues to spend on digital marketing, increasing advertising on social media such as Facebook, YouTube, or Instagram, and search channels such as Google. However, advertising display costs in Southeast Asia are lower than those in Europe and the United States, as long as 30%-40% of those in Europe and the United States. Enough is enough, and the level of competition among Southeast Asian e-commerce platforms is not as high as in Europe and the United States.
