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TikTok Shop Launches Mall with Tokopedia

Jayson 22 Jul 2024 10:46

On July 21, following Shopee and Lazada, TikTok Shop and Tokopedia jointly launched TikTok Shop Tokopedia Mall.



Stephanie Susilo, senior director of Tokopedia, said that sellers in Shop Tokopedia Mall can enjoy exclusive badges to enhance trust, more management privileges, special coupons and comprehensive marketing solutions, including main banner display and participation in various prime time promotions, such as double discount days, so as to achieve up to three times the business growth.

Stephanie gave an example that after becoming a Tokopedia official store, the sales of stores in the fashion category increased by an average of three times. "This is the background of Tokopedia's launch of Shop Tokopedia Mall," he said at the press conference for the launch of Shop Tokopedia Mall held in Jakarta on Friday (July 19).



It should be noted that certain conditions must be met to enter Shop Tokopedia Mall, including: holding brand ownership/official dealer authorization, selling genuine products, participating in free shipping programs, and providing a 15-day no-reason return service.

It is worth mentioning that TikTok Shop's full hosting service has officially launched the JIT (Just-In-Time) mode recently. The JIT mode means "order first, then supply". Qualified merchants do not need to prepare goods in the TikTok Shop warehouse in advance. They only need to complete the delivery to the warehouse within the specified time according to the sales order. This innovative measure will bring merchants a new operating experience and stocking strategy, provide merchants with a more flexible stocking method, and help merchants lock in the certainty of sales.

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