TikTok uses a seller rating system to measure how well you’re managing your shop and satisfying customers. Your rating directly impacts how often your products appear in search results and how likely customers are to buy from your shop.

Your account health score is based on several factors, including:

• Response Rate: How quickly you reply to customer inquiries.

• Shipping Time: How fast you ship orders to customers.

• Compliance Score: How well you follow TikTok’s policies and guidelines.

Each of these factors contributes to your overall health score, and improving them is essential for success on the platform.

How to Improve Your TikTok Shop Seller Rating

Respond Quickly to Customers

One of the most important factors in your store rating is your response rate. TikTok tracks how quickly you reply to customer messages, and a slow response can negatively impact your rating.

Here’s how to improve your response time:

• Check your messages regularly: Make sure you reply to any inquiries as soon as possible.

• Use quick replies: Set up responses for common questions to save time and keep things efficient.

• Be polite and clear: Always remain courteous and professional when responding to customers. A helpful and friendly attitude goes a long way!
   

Ship Orders On Time

Shipping time is another key factor that affects your store rating. Customers appreciate quick deliveries and TikTok rewards sellers who can ship items promptly.

Here are some tips to ensure you ship on time:

• Use reliable couriers: Partner with shipping companies that are known for their fast and reliable service.

• Prepare orders in advance: When an order comes in, be ready to pack it up quickly so it can be shipped as soon as possible.

• Ship orders the same day: If possible, aim to ship orders the same day or the next day to keep your customers happy.
   

Offer Excellent Customer Service

Providing great customer service is key to improving your store rating. Customers are more likely to leave positive reviews if they feel valued and well-treated.

Here’s how to provide excellent service:

• Address complaints promptly: If a customer is unhappy, respond quickly and offer solutions like refunds or replacements.

• Go the extra mile: Sometimes, small gestures like adding a thank-you note or offering discounts on future purchases can make a big difference.

• Keep communication clear: Be transparent about any issues with orders or shipping delays, and always follow up to ensure the customer is satisfied.
   

Use Tools to Monitor Store Health

TikTok Seller Center offers built-in features that allow you to track your store’s ratings, response times, shipping performance, and other metrics. But you can also sync your TikTok Shop to BigSeller, a platform that offers additional features to help optimise your store health.

With BigSeller, you can:

• Manage orders efficiently: BigSeller streamlines the order processing, ensuring you can ship items quickly, and helping to improve your store rating.

• Simplify product updates: Easily update your product listings in bulk, keeping your information accurate and up to date, which is important for customer trust and satisfaction.

• Automate inventory management: Automatically update your inventory across platforms, preventing out-of-stock items from being sold, which helps avoid cancellations and negative reviews.

Using these tools will help you keep track of your performance and take action to improve your store rating.