As Shopee sellers prepare for future festive seasons, there are valuable lessons to be learned from these strategies to maximise their own sales and customer engagement.
 

What Shopee Sellers Can Learn for Future Sales Campaigns

The success of Shopee Affiliates this Ramadan shows how important it is to build trust with customers and keep them engaged. For sellers, you can use similar strategies to boost your sales by focusing on building credibility, content marketing, and promotions.

1. Leverage Curated and Personalised Recommendations

87% of Shopee Affiliates create trust with their audience by recommending products that they’ve personally tried and prioritising top-rated sellers. By using this method, they make sure that their recommendations are genuine, which is crucial to build trust among potential buyers.

To maximise the result of this strategy, you should choose affiliates that specialise in your specific product niche. By working together, you can reach a broader audience as these affiliates usually already have established followers that trust their opinions. In turn, your products will gain credibility by being associated with honest affiliates which will lead to higher sales and increased customer loyalty.

2. Utilise Shopee Video for Engagement

90% of Shopee Affiliates reported to make use of Shopee Video to create engaging content for festive seasons. The videos they posted allow them to connect with their audience in a more interactive way which helps potential customers see what the products really look like in action. Their viewers can see how they look, how they fit, and how they can use it in real life which makes the shopping experience more engaging.

If you just started and don’t have enough budget yet to collaborate with an affiliate, you can just produce and post your own video content to the platform. In the video, you can highlight your product’s key features and benefits to give the audience a clear idea of what they’re purchasing. This helps grab attention, boost engagement, and increase the likelihood of sales as most people are more likely to trust what they can see in visual format.

3. Create Unboxing and Live Product Reviews

Around 13% of Shopee Affiliates also use unboxing videos and live product reviews to engage with their audience. Unboxing videos show the experience of opening a product and exploring its features, while live product reviews provide immediate feedback and allow views to interact during the process. This creates a more genuine experience, as followers are able to see the product firsthand and hear unfiltered opinions.

You can use this opportunity to partner with affiliates who usually do video unboxing content and live reviews. These types of content are especially effective in building consumer trust, as viewers can see real people interacting with the product, rather than just reading promotional descriptions. This transparency helps potential buyers feel more confident in their purchasing decision which can lead to higher conversion rates and ultimately increased sales.
 

4. Participate in Shopee Campaigns

Shopee campaigns such as the Shopee Video Mission, Ramadan Raya “Pos & Menang” and Shopee Live’s Stream-A-Thon provided great opportunities for Shopee Affiliates. For example, 75% of the affiliates who participated in this year’s Ramadan campaigns noted that joining these initiatives helped them expand their reach even further.

That’s why sellers should always stay informed of Shopee’s upcoming campaigns and think about offering special discounts, exclusive bundles, or promotions to stand out. These deals will attract more attention from shoppers looking for value during the peak shopping season. By participating, you not only increase product exposure but can also strengthen connections with customers which make it easier to drive sales during key events.

Preparing for the Next Festive Season with BigSeller

As Ramadan sales for this year come to an end and Raya Aidilfitri is just around the corner, it’s the perfect time to start planning for future festive seasons like Deepavali. To stay competitive and streamline your Shopee store operations, consider using BigSeller, a powerful all-in-one platform designed for Southeast Asian sellers.

BigSeller provides tools from managing inventory, running promotions, to tracking sales which are really helpful to guide you in making informed decisions that meet customer needs. Not only that, with detailed performance insights that it provides, it’s also easier for you to assess your store’s efficiency from one single dashboard, adjust your strategies when necessary, and build trust with your customers for long-term success.
 

By combining Shopee Affiliates’ marketing influence with BigSeller’s automation tools, you can scale your online businesses, improve store efficiency, and maximise profits in the upcoming shopping events. Sign up for BigSeller today and receive a 7-day VIP trial coupon!

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