1. Shopee Philippines sellers need to update business information from April 29

Recently, according to the regulations of the Philippine Information Technology Administration (ITA), all online sellers must submit relevant seller business information and documents to their e-commerce platforms before June 20, 2025.

In response to this requirement, Shopee Philippines Local Store issued a notice on April 7, requiring platform sellers to fill in and update business information through the Seller Center from April 29, otherwise they will face store restrictions.



This move is aimed at ensuring that sellers operate in compliance and maintain platform order. In addition, for sellers selling legally regulated goods, ITA stipulates that necessary licenses must be obtained. Such regulations help to ensure the safety, reliability and quality of products on the market.

Sellers without licenses will not be allowed to sell regulated goods. To avoid product restrictions from April 29, relevant sellers must submit licenses through the Seller Center immediately.

2. Shopee drives growth of video e-commerce in Singapore

Shopee is reportedly driving a new round of growth in content-driven e-commerce through Shopee Video, Shopee Live, etc., helping brands and creators to connect with consumers more deeply and achieve efficient conversions, aiming to provide brands with more influential interactive channels.



At the same time, its Affiliate Marketing Solutions (AMS) program is also helping brands and KOLs to jointly create more authentic and attractive content experiences, thereby driving sales conversions and improving user loyalty.

As consumers' shopping methods evolve, video content is rapidly reshaping the interaction model between users and brands. From simple transaction behavior to a more emotional connection and community participation, short videos and live broadcasts combine entertainment and shopping experiences to meet users' expectations for real-time interaction.

3. The White House announced: 104% tariffs will be imposed on China on April 9

According to reports, the White House press secretary said: "Because China has not yet canceled its retaliatory measures, the additional tariff of 104% will take effect at noon Eastern Time on April 9 (early morning of April 10 Beijing Time)."



In addition, Trump also posted on social media on Tuesday that he was "waiting" for a call from China. The White House press secretary reiterated that despite ongoing negotiations with multiple countries, Trump would not compromise on the issue of reciprocal tariffs. She pointed out that "nearly 70 countries have contacted the White House."

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