What is Shopee Mall and How to Become a Shopee Mall Seller?
Jayson 01 Oct 2023 09:28
There are many brand sellers on Shopee. If you are a Shopee brand seller, you can also apply to be a ShopeeMall seller, which is even more advantageous. But do you know about ShopeeMall?
Today I will introduce ShopeeMall from three parts: What is ShopeeMall? What are the advantages of ShopeeMall? What are the operational requirements that sellers need to meet?
1. What is ShopeeMalI?
Brand Mall, also known as the official mall, ShopeeMall, is a dedicated shopping space on Shopee for major international and local brands. Customers can purchase the latest products of their favorite brands in one stop.
After joining Shopee Mall, your brand will be available on the Shopee mobile homepage. Independent traffic exposure opportunities and all products in your store will be marked with the Shopee Mall logo. As a Chinese cross-border seller, joining the brand mall can enhance the exposure of the store, enhance brand awareness, establish a brand image, and increase the trust of buyers. !
2. What are the advantages of Shopee Mall?
1. Multi-position exposure
The banner carousel on the Shopee homepage, the banners on the mall page, the product category banners, and some dynamic displays such as floating banners and pop-up windows will display the brands in the mall at a high frequency so that the brands entering the mall will be displayed in the shortest time. Make the brand famous within the company.
2. Customized display + search bar + customized mini-game
During the big promotion period, the mobile page of ShopeeAPP will have big promotion-themed displays and related mini-games. Mall sellers can get customized display banners, search bar search displays, and exposure to some exclusive games and coupons. It can be called all-round support.
3. Exclusive discounts & flash sales
In addition to display resource assistance, there are also exclusive mall discount areas and flash sale areas open to Shopee Mall sellers. According to reliable sources, since there are relatively few sellers in the mall, the competition in these activities is relatively unsaturated. This also means that any seller who enters Shopee Mall will have a high chance of obtaining these activity resources to boost sales.
4. Reach consumers through multiple channels
In addition to attracting traffic to product pages, the platform will also inform consumers through in-site messages to Shopee’s external social media accounts and emails to notify buyers of new brands that have entered Shopee Mall, recent mall promotion information, etc. Reach consumers through multiple channels.
5. Store advertising & brand keywords
Shopee Mall’s store advertising is also very eye-catching and unique, and the privileges of this advertising are only open to mall sellers. In addition, mall sellers have exclusive rights to their brand keywords. When searching for related brand words, the stores and eye-catching products that appear are the mall seller’s stores and SKUs.
6. Exclusive store decoration template
Compared with the decoration packages of ordinary stores, the decoration packages of Shopee Mall are overall more concise and advanced. This is also the exclusive decoration template for mall sellers, which is very helpful for sellers to display their brand tone, and the displays and banners are very hard-core.
Sellers need to note that the conditions for entering the mall on each site are different. Then I sorted out the requirements that brand sellers need to meet. If the brand is well-known in the local market (has offline stores in the local market), then enter the mall directly. Otherwise, it needs to meet at least one of the two aspects of store performance and brand image. Requirements:
1. Store performance (meets at least one requirement)
LazMall’s overall ADO performance in the last 30 days (the brand’s price on ShopeeMall needs to be competitive compared to LazMall’s price)
Malaysia: Daily order>25ADO or daily average GMV>RM5K
Singapore: Daily order>10
Philippines: Daily order>10
Indonesia: Aliexpress/LZD/T-Mall daily order>150
Vietnam: Daily order>10
Not applicable to Thailand/China/Philippines
Shopee’s ADO performance in the last 30 days
Malaysia: Daily order>25 ADO or daily average GMV>RM5K
Singapore: Daily order>5
China: Japanese order>1
Vietnam: Daily order>10
Philippines: Net orders in the previous calendar month >= 30; number of unique buyers >= 20
Indonesia/TH Thailand does not apply to CNCB brand mall seller requirements
2. Belong to AliExpress gold medal seller
Malaysia: Positive reviews >95%, and number of fans >150,000
Other markets: no special requirements
Have large-scale offline physical stores in China (at least 100 stores)
3. Brand image (meets at least one requirement)
Philippines: Rating>=4.8
Malaysia: Rating>-4.8 and fans>150,000
Indonesia: Applicable to fashion, home, and mother and baby brands only.
Other brands need to meet one of the other two brand image requirements
Thailand: Only applicable to fashion, home, and TKB brands, other brands need to meet one of the other two brand image requirements
Other markets: no other special requirements
3. What are the operational requirements that sellers must meet?
1. Mainly sell brand products (at least 80% of the store’s SKUs are designated brand products)
2. It is an exclusive flagship store operated by or designated by the brand.
3. Other local-specific project/legal requirements (see local settlement rules)
ShopeeMall has more advantages than ordinary sellers
Today I will introduce ShopeeMall from three parts: What is ShopeeMall? What are the advantages of ShopeeMall? What are the operational requirements that sellers need to meet?
1. What is ShopeeMalI?
Brand Mall, also known as the official mall, ShopeeMall, is a dedicated shopping space on Shopee for major international and local brands. Customers can purchase the latest products of their favorite brands in one stop.
After joining Shopee Mall, your brand will be available on the Shopee mobile homepage. Independent traffic exposure opportunities and all products in your store will be marked with the Shopee Mall logo. As a Chinese cross-border seller, joining the brand mall can enhance the exposure of the store, enhance brand awareness, establish a brand image, and increase the trust of buyers. !
2. What are the advantages of Shopee Mall?
1. Multi-position exposure
The banner carousel on the Shopee homepage, the banners on the mall page, the product category banners, and some dynamic displays such as floating banners and pop-up windows will display the brands in the mall at a high frequency so that the brands entering the mall will be displayed in the shortest time. Make the brand famous within the company.
2. Customized display + search bar + customized mini-game
During the big promotion period, the mobile page of ShopeeAPP will have big promotion-themed displays and related mini-games. Mall sellers can get customized display banners, search bar search displays, and exposure to some exclusive games and coupons. It can be called all-round support.
3. Exclusive discounts & flash sales
In addition to display resource assistance, there are also exclusive mall discount areas and flash sale areas open to Shopee Mall sellers. According to reliable sources, since there are relatively few sellers in the mall, the competition in these activities is relatively unsaturated. This also means that any seller who enters Shopee Mall will have a high chance of obtaining these activity resources to boost sales.
4. Reach consumers through multiple channels
In addition to attracting traffic to product pages, the platform will also inform consumers through in-site messages to Shopee’s external social media accounts and emails to notify buyers of new brands that have entered Shopee Mall, recent mall promotion information, etc. Reach consumers through multiple channels.
5. Store advertising & brand keywords
Shopee Mall’s store advertising is also very eye-catching and unique, and the privileges of this advertising are only open to mall sellers. In addition, mall sellers have exclusive rights to their brand keywords. When searching for related brand words, the stores and eye-catching products that appear are the mall seller’s stores and SKUs.
6. Exclusive store decoration template
Compared with the decoration packages of ordinary stores, the decoration packages of Shopee Mall are overall more concise and advanced. This is also the exclusive decoration template for mall sellers, which is very helpful for sellers to display their brand tone, and the displays and banners are very hard-core.
Sellers need to note that the conditions for entering the mall on each site are different. Then I sorted out the requirements that brand sellers need to meet. If the brand is well-known in the local market (has offline stores in the local market), then enter the mall directly. Otherwise, it needs to meet at least one of the two aspects of store performance and brand image. Requirements:
1. Store performance (meets at least one requirement)
LazMall’s overall ADO performance in the last 30 days (the brand’s price on ShopeeMall needs to be competitive compared to LazMall’s price)
Malaysia: Daily order>25ADO or daily average GMV>RM5K
Singapore: Daily order>10
Philippines: Daily order>10
Indonesia: Aliexpress/LZD/T-Mall daily order>150
Vietnam: Daily order>10
Not applicable to Thailand/China/Philippines
Shopee’s ADO performance in the last 30 days
Malaysia: Daily order>25 ADO or daily average GMV>RM5K
Singapore: Daily order>5
China: Japanese order>1
Vietnam: Daily order>10
Philippines: Net orders in the previous calendar month >= 30; number of unique buyers >= 20
Indonesia/TH Thailand does not apply to CNCB brand mall seller requirements
2. Belong to AliExpress gold medal seller
Malaysia: Positive reviews >95%, and number of fans >150,000
Other markets: no special requirements
Have large-scale offline physical stores in China (at least 100 stores)
3. Brand image (meets at least one requirement)
Philippines: Rating>=4.8
Malaysia: Rating>-4.8 and fans>150,000
Indonesia: Applicable to fashion, home, and mother and baby brands only.
Other brands need to meet one of the other two brand image requirements
Thailand: Only applicable to fashion, home, and TKB brands, other brands need to meet one of the other two brand image requirements
Other markets: no other special requirements
3. What are the operational requirements that sellers must meet?
1. Mainly sell brand products (at least 80% of the store’s SKUs are designated brand products)
2. It is an exclusive flagship store operated by or designated by the brand.
3. Other local-specific project/legal requirements (see local settlement rules)
ShopeeMall has more advantages than ordinary sellers
