Revealing Three Types of Consumer Psychology When Shopping Online
Jayson 11 Oct 2023 10:57
Different consumers usually have very different consumption psychology, so it is particularly important to formulate targeted sales strategies.
In this blog, we will take a look at the three most important consumer psychology to help you understand buyers more deeply.
1. Price-sensitive consumers
These consumers are most concerned about price when shopping, and they tend to look for the lowest-priced option among numerous products. For this type of consumers, we need to highlight the advantages of product prices and emphasize discounts, promotions and other information in the copy to attract their attention. For example: "Come and enjoy the great discounts and buy your favorite products at the lowest price!"
2. Quality-seeking consumers
These consumers pay more attention to quality and brand when shopping, and they usually spend more time and energy selecting products. For this type of consumers, we need to emphasize the quality and brand advantages of the product, and highlight the uniqueness and differentiation of the product.
3. Social sharing consumers
This type of consumer pays more attention to social sharing and word-of-mouth reviews when shopping, and they usually make purchasing decisions by referring to the purchasing experiences and reviews of other consumers. For this type of consumers, we need to emphasize the social sharing and word-of-mouth evaluation of the product, and highlight the practicality and value of the product.
For different consumer groups, we need to adopt different marketing strategies and copywriting formulas to highlight the advantages and differentiation of the product, attract consumers' attention, and increase product exposure and sales.
In this blog, we will take a look at the three most important consumer psychology to help you understand buyers more deeply.
1. Price-sensitive consumers
These consumers are most concerned about price when shopping, and they tend to look for the lowest-priced option among numerous products. For this type of consumers, we need to highlight the advantages of product prices and emphasize discounts, promotions and other information in the copy to attract their attention. For example: "Come and enjoy the great discounts and buy your favorite products at the lowest price!"
2. Quality-seeking consumers
These consumers pay more attention to quality and brand when shopping, and they usually spend more time and energy selecting products. For this type of consumers, we need to emphasize the quality and brand advantages of the product, and highlight the uniqueness and differentiation of the product.
3. Social sharing consumers
This type of consumer pays more attention to social sharing and word-of-mouth reviews when shopping, and they usually make purchasing decisions by referring to the purchasing experiences and reviews of other consumers. For this type of consumers, we need to emphasize the social sharing and word-of-mouth evaluation of the product, and highlight the practicality and value of the product.
For different consumer groups, we need to adopt different marketing strategies and copywriting formulas to highlight the advantages and differentiation of the product, attract consumers' attention, and increase product exposure and sales.
