Blog > Seller Tips > Halloween Creative Video: Convert Your Store Traffic Easily

Halloween Creative Video: Convert Your Store Traffic Easily

Jayson 12 Oct 2023 10:19

As Halloween is approaching, research shows that more than 40% of Millennial shoppers plan to spend more on Halloween shopping this year, and relevant e-commerce videos are gradually taking over social media.



Therefore, if you can produce a creative Halloween video, it will be a good way to attract young buyers to shop in your store. Today we will show you 3 Halloween advertising ideas, let's take a look together.


1. Costume Halloween Videos

Cosplay has always been a major part of Halloween fun, and costumes are also a must-have consumer product. If divided by character type, Halloween e-commerce videos mainly include cosplay movie and animation characters, cosplay game characters, cos animals, and of course cosplay costumes for animals.



Therefore, sellers can make cosplay videos based on these popular cosplay characters and sell related clothing products.


2. Decoration Halloween Videos

In addition to dressing up, decorating your home is also an important part of creating a Halloween atmosphere. From outdoors to indoors, and paired with natural surroundings, architecture, and lighting, spooky and fun decorations always make people feel like they're worth buying again this year.



Thus, sellers can make relevant customization videos of decorations, which are easily sought after by users who pursue uniqueness.


3. Makeup Halloween Videos

A beauty blogger cosplayed an elf princess and used a video to show the process from bare makeup to complete makeup, with a small number of makeup products exposed in the process.



In just two days after it was launched, it had more than 20 million impressions and more than 210,000 likes in the Netherlands. Questions in the TikTok comment area are diverse, including asking about earring links, makeup sponge links, and how to draw eyebrows. User interaction is very positive. Therefore, creative videos on makeup are also a very popular direction.