Lazada Malaysia Uses AI Tools to Promote Small Business Development
Jayson 30 Jul 2024 11:43
Lee Chong Yin, Chief Operating Officer of Lazada Malaysia, pointed out that AI tools can strengthen the operations of small businesses and support the platform to achieve sustainable growth.
To this end, Lazada has taken a number of measures to use AI technology to improve the quality of sellers' product images and descriptions, promote sales, and encourage buyers to leave positive reviews.
For small businesses with limited resources, Lazada provides free A/B testing services to optimize their marketing strategies.
In addition, through Lazada University, sellers can get free online/offline training courses and support to promote communication and growth among each other. For example, Timmy Kok, head of clothing brand Adam Zero, gained comprehensive knowledge and skills in e-commerce operations by participating in Lazada's training program.
To this end, Lazada has taken a number of measures to use AI technology to improve the quality of sellers' product images and descriptions, promote sales, and encourage buyers to leave positive reviews.
For small businesses with limited resources, Lazada provides free A/B testing services to optimize their marketing strategies.
In addition, through Lazada University, sellers can get free online/offline training courses and support to promote communication and growth among each other. For example, Timmy Kok, head of clothing brand Adam Zero, gained comprehensive knowledge and skills in e-commerce operations by participating in Lazada's training program.
